Bharti Airtel (“Airtel”) unveiled India’s first network-based, AI-powered spam detection solution, which would greatly assist its customers in reducing the problem of spam calls and messages. This is a trailblazing step towards combating the nation’s spam problem.
The technology, a first-of-its-kind offering from the nation’s telecom service provider, would notify users instantly of any suspected spam calls or SMSs. All Airtel users will automatically receive the free solution and don’t need to download an app or submit a service request.
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Gopal Vittal, Managing Director and Chief Executive Officer, Bharti Airtel said, “Spam has become a menace for customers. We have spent the last twelve months to solve this comprehensively. Today marks a milestone as we launch the country’s first AI-powered spam free network that will shield our customers from the continuous onslaught of intrusive and unwanted communications”.
The AI-powered solution, created in-house by Airtel’s data scientists, classifies calls and SMSs as “Suspected SPAM” based on a proprietary algorithm.
About Bharti Airtel Limited
Headquartered in India, Airtel is a global communications solutions provider with over 550 million customers in 17 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa.
