The empowering story of Alabaster Co begins in the lively heart of South California where a young Asian American named Brian Chung embarked on a journey — not just for a career but to find his true self. As he studied at the University of Southern California, he was quietly grappling with deeper questions about identity, purpose, and the deeper meaning of it all.
Albaster Co Founder Brian Chung: Discovering Faith
During a period of deep soul-searching, Alabaster Co founder, Brian felt an unexpected pull toward Christianity. He picked up a Bible—something he’d never seriously considered before.
At first, the words felt heavy, even a bit intimidating. But there was something about them—a quiet, almost haunting beauty—that kept him turning the pages. Over time, what began as curiosity slowly turned into something more. He started to feel a sense of peace, a connection to something greater, something he hadn’t felt before.
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The Birth of an Idea: Faith Meets Creativity
Brian and his friend Bryan Ye-Chung saw a gap — a market flooded with poorly designed faith-based products that often felt disconnected from modern life. Instead of seeing this as a problem, they saw an opportunity. They believed that faith didn’t just have to be felt — it could also be seen, experienced through beauty and design.
It was during this transformative phase that a new idea was born. Alongside his friend Bryan, Brian decided to create something unique — a company that would blend faith with creativity. In 2016, they launched Alabaster Co, a publishing brand that creates thoughtful and inspirational products designed to explore the intersection of creativity, beauty, and faith — connecting spirituality with fine art and beautiful design.
Humble Beginnings, Bold Vision
As with every true startup, their journey was a testament to perseverance. Alabaster Co began humbly — from the hallway of an apartment, then a bedroom, then a garage — and finally, they moved into a real office.
Through all the struggles, their goal remained clear: not just to build a successful business but to create something that made faith accessible, beautiful, and affordable for everyone.
Before Alabaster Co, Bryan had tried launching several startups, but none saw major success. Yet every setback became a lesson, shaping the wisdom and resilience that helped Alabaster Co grow into a strong, trusted brand.
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Redefining Faith-Based Products with Modern Elegance
Today, Alabaster’s stunning products are sold at major American retailers like Target and Walmart, and the company has achieved over $800,000 in sales since its launch. But more importantly, Brian and Bryan have changed how people perceive Christian products — making faith feel modern, personal, and beautiful again.
Going Global
Their work has partnered with major churches around the world, including Hillsong, Bethel, and Saddleback. And through it all, one vision remains at the heart of everything they do: to help people experience God in a beautiful, thoughtful, and deeply human way.
Through faith, creativity, and belief, Brian Chung didn’t just find his identity — he built something that is helping others find theirs too.
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