AlikeAudience, a premium mobile-first audience data provider for companies, collaborated with StackAdapt, a leading multi-channel advertising platform.
Providing bespoke demographic, interest, and app data, AlikeAudience has over 7,000 audience groups in the US and APAC across FMCG, automotive, ecommerce, entertainment, travel, hospitality, and more.
The company uses location signals, app data, and demographic data along with market research to create targetable groupings for media activation.
Advertisers may target demographic audiences with digital campaigns using improved mobile app and internet advertising thanks to the agreement.
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“We are consistently looking for ways to increase the global offerings provided through the platform and this partnership enables us to enhance our mobile segments and anonymized audience targeting datasets,” said Denis Loboda, Senior Director of Data at StackAdapt. “The AlikeAudience team has a rigorous customer data process that has strong privacy controls and we are excited to activate this integration for our clients.”
Additionally, the relationship will improve StackAdapt’s mobile audience offering by allowing its DSP to obtain standard and custom audience solutions from AlikeAudience across North America and the Asia-Pacific region. In two important markets, AlikeAudience recommended partnering with one of the DSPs that is expanding the fastest.
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“Our direct integration with StackAdapt empowers media buyers with greater data control and higher match rates, significantly enhancing their programmatic campaign performance,” said AlikeAudience Managing Director Jeremy Lo. “By leveraging our high-quality, consented consumer data from curated sources, we help brands reach the right target groups across multiple channels and devices, driving higher engagement rates and maximizing ROI. We’re thrilled to work with the dynamic and collaborative teams at StackAdapt in the US and APAC.” The direct integration also enables AlikeAudience and StackAdapt to better collaborate on customer datasets.
About AlikeAudience
AlikeAudience believes ethical, future-proof data solutions will help marketers reach the right customers through mobile-first data activation.
About StackAdapt
StackAdapt is a multi-channel programmatic advertising technology utilized by hundreds of brands and agencies worldwide. StackAdapt’s data-driven platform lets media buyers plan, execute, and optimize performance across all devices, inventory, and publishing partners using cutting-edge machine learning and a simple user interface.
