Laver Cup and Alipay+ (part of Ant International) have announced a new long-term partnership starting with the Laver Cup San Francisco 2025, which will take place at the Chase Center from 19–21 September.
As part of the deal, Alipay+, WorldFirst, and Antom (all operated by Ant International) will be the official payment partners of the Laver Cup until 2029. Alipay, Ant Group’s popular digital platform in China, will also join the partnership.
Through this collaboration, Ant International and its brands will help the Laver Cup grow its fan base and improve engagement in the Asia-Pacific region by using its wide network of digital payment partners that reach more than 1.7 billion consumers.
“We are delighted to formally announce the launch of this strategic relationship with Alipay+ and associated payment partners,” said Steve Zacks, Laver Cup CEO.
“This collaboration brings together two global entities committed to creating exceptional experiences and connecting fans worldwide through the synergy of sport and technology. We are looking forward to growing our fanbase in Asia while supporting Alipay+ with growth in their key markets.”
Ant International has partnered with well-known sports events and teams around the world, such as UEFA EURO 2024 in Germany and Tottenham Hotspur Football Club in the UK.
Through these collaborations, the company uses its digital expertise to boost fan engagement and support financial inclusion for local businesses.
Peng Yang, Ant International CEO, said, “As a financial technology provider committed to driving inclusive growth for businesses of all sizes with our innovative solutions, Ant International is deeply inspired by what the Laver Cup stands for: unrelenting pursuit of excellence among a community of the best and the bravest.”
Ant International provides safe and easy payment solutions in over 200 countries and regions. With its advanced technology and focus on innovation Alipay+ has become a trusted platform for digital payments helping both businesses and consumers succeed in today’s fast-changing digital world.
The Laver Cup is a three-day tennis tournament that features six of the top men’s players from Europe competing against six players from the rest of the world. The event is named after Australian tennis legend Rod Laver, the only man to win two calendar-year Grand Slams.
“We look forward to supporting the Laver Cup with creative branding, marketing, and fan engagement activities throughout our ecosystem of customers and partners across 200 markets, to further spread its vision and inspiration. We are joining hands to build a lasting legacy that will connect new generations of fans in every corner of the globe.”
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