Animoca Brands, a global company focused on blockchain and digital assets, has announced that it has signed a term sheet with GROW Investment Group (GROW). GROW is one of China’s leading investment and asset management platforms and is backed by Julius Baer.
As part of this agreement, Animoca Brands will form a strategic partnership with GROW and make an equity investment in GROW Asset Management (HK) Limited. This company will later be renamed GROW Digital Wealth (GDW), which is GROW’s main digital wealth platform.
Under the proposed partnership, Animoca Brands and GROW plan to develop GDW into one of the first platforms in Asia that offers both crypto and traditional investment products. These services will be designed for family offices and ultra-high-net-worth individuals.
The aim is to help independent financial advisors (IFAs) better serve these clients by giving them access to advanced technology, top global institutional investment products, and strong regulatory compliance standards.
Animoca Brands will bring crypto assets, including real-world assets (RWAs), to GDW, while GROW will contribute its carefully selected investment products. Independent financial advisors (IFAs) will be able to offer their clients both crypto and traditional investment options through GDW’s secure and compliant platform.
The partnership aims to tap into China’s growing asset management market, which has over 3 million high-net-worth individuals with investable assets worth more than CNY 127 trillion (around US$18 trillion). As investors look for higher returns, they are diversifying from traditional local assets to overseas and alternative investments.
Animoca Brands and GROW also plan to launch educational programs to help investors understand and take advantage of the growing connection between traditional finance and decentralized finance (DeFi).
Alan Lau, chief business officer of Animoca Brands, commented: “Hong Kong is emerging as an important hub for regulated digital asset activity in Asia. By partnering with GROW, we aim to connect our Web3 and RWA initiatives with a licensed wealth management platform to further expand access to digital assets. Together we intend to explore compliant, technology‑driven ways to bring new asset classes and structures to family offices and independent advisors in the region.”
William Ma, founding partner and global chief investment officer of GROW, commented: “We believe the world of wealth management is on the cusp of drastic change with decentralization and disintermediation being two disruptive powerful forces. The successful wealth management models of the near future will be those that combine the best of both traditional and digital offerings, with the strongest alignment of interest to clients by technology. We are excited to have the opportunity to work with a global leader – Animoca Brands – on this exciting venture.”
GROW Investment Group (GROW) is a leading wealth and alternative asset management platform focused on China. It manages one of the largest and longest-running multi-strategy funds in the country. GROW helps institutional and individual investors invest their money across different strategies to grow their wealth and support businesses.
Animoca Brands Corporation Limited is a global leader in digital assets, focused on building blockchain and tokenized assets to drive the future of Web3. The company has received wide recognition, including being listed in Fortune Crypto 40, Top 50 Blockchain Game Companies 2025, Financial Times’ High Growth Companies Asia-Pacific, and Deloitte Tech Fast.
Animoca Brands is known for creating digital asset platforms like Moca Network, Open Campus, and The Sandbox. It also provides digital asset services to help Web3 companies launch and grow, and invests in cutting-edge Web3 technologies. Its portfolio includes over 600 companies and altcoin assets.
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