Fashion-Tech Brand ANNY Raises INR 10 Crore in Pre-Series A Round Led by Atomic Capital
ANNY will use the money to add more product categories, improve its technology, and bring in new ideas.
They will also hire important leaders and make their distribution channels stronger, the company said in a press release.
Co-founded in 2023 by Japjot Singh, Aveen Kaur, and Rahul Tanwar, ANNY is a fashion brand that offers accessible luxury across many categories.
The brand aims to change how modern Indian women experience fashion by providing high-quality, globally inspired styles at affordable prices using a real-time, low-inventory model.
ANNY manages its entire supply chain and uses its technology to make sure everything is fast, efficient, and enjoyable for customers.
The startup wants to become the top fashion choice for women across India by being quick, innovative, and understanding their style and culture well.
“Our vertically integrated model, coupled with real-time trend responsiveness allows us to minimize inventory risk and maximize consumer joy. With Atomic Capital’s backing, we’re not just scaling faster; we’re scaling smarter. This investment fuels our ambition to become an over Rs 100 crore ARR brand by next year and drive a true movement in India’s fashion-tech landscape,” said Japjot Singh, founder and CEO of ANNY.
In just one year, ANNY says it has grown eight times bigger by using a fully controlled supply chain, trendy designs, and understanding its customers well.
Now, the brand is adding new product categories and wants to change the way Indian women find and buy stylish, smart, and easy-to-wear fashion.
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