PIF and Concacaf announced a multi-year agreement that would help them achieve their goal of developing football in the Caribbean, Central America, and North America at all levels of the game.
In addition to encouraging more people to take up football, the alliance will assist the sport’s growth at all levels and increase Concacaf competitions for men, women, and youth players from both national teams and clubs.
The two organizations will also work together to improve and expand Concacaf football development programs, with an emphasis on giving kids and young people access to the sport in all 41 Concacaf federations.
The partnership was announced at a time when the area is getting ready to host several significant football competitions in the near future.
These include the Concacaf Champions Cups for men and women, the Concacaf Gold Cup in 2025, and the FIFA World CupTM, which will be co-hosted by the United States, Canada, and Mexico in 2026.
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PIF’s sponsorship platform places a strong emphasis on diversity and youth, and this relationship will help Concacaf achieve its goal of delivering more official youth championships in the upcoming years.
Victor Montagliani, Concacaf President and FIFA Vice President, said: “We are very pleased to announce this new strategic partnership which will support the confederation in developing all levels of football across our region. This is a pivotal time for PIF to connect with football in Concacaf. Interest in the sport is growing rapidly in our confederation and will reach new heights as major Concacaf competitions take place over the next two years, and we get closer to the biggest-ever FIFA World Cup taking place in our region in 2026.”
The Concacaf under-15, under-17, and under-20 championships for men and women, as well as the under-17 and under-20 events acting as qualification tournaments for the FIFA U17 and U20 World Cups, respectively, will present further opportunities for up-and-coming stars in the area.
Mohammed AlSayyad, Head of Corporate Brand at PIF, said: “We are delighted to partner with Concacaf as the confederation enters an exciting period. Together, we will advance a series of initiatives to create a positive and lasting impact across all Concacaf competitions. As PIF expands its portfolio of inspiring sponsorships, our commitment to investing in sport remains constant.”
Concacaf joins PIF’s expanding portfolio of partnerships in tennis, golf, football, and electric motorsports. PIF’s four sponsorship pillars—youth, technology, sustainability, and inclusivity all center on investing in people, projects, and initiatives.
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The PIF-Concacaf cooperation will help boost Concacaf projects. These include Concacaf’s “Bigger Game,” which uses football’s popularity to deliver sport and education programs and initiatives in local communities across its 41-member federations to build community partnerships, raise awareness, and amplify program beneficiaries’ voices.
About PIF
PIF drives economic transformation in Saudi Arabia and the world through investment. With an ambitious Vision 2030 program, PIF invests in projects, companies, and partners to diversify the Saudi economy, boost growth in every major area, and create new investment and employment possibilities.
About Concacaf
Concacaf, one of FIFA’s six continental confederations, serves 41 Member Associations from Canada to Guyana, Suriname, and French Guiana.
