BazaarNow Raises $7.8 Mn in Round led by Peak XV Partners

The funding round also included participation from Whiteboard Capital and Antler, along with several angel investors such as Vidit Aatrey, Karthik Gurumurthy, Prashant Sachan, Arjun Purkayastha, Nitin Saluja, Siddharth Gadia, Ayyappan R, and Aravind Charanyan.

With this latest investment, BazaarNow has raised a total of ₹80 crore (approx US$8.4 million) so far, including its earlier pre-seed funding round.

The company will use the fresh capital to expand its business, strengthen its supply chain operations, and improve its technology platform.

“Grocery buying in Tier II and III cities does not look like ecommerce in metros. It is more local, more habitual and much more value-conscious,” said Priyanshu Jain, Co-founder and CEO, BazaarNow. “Our view is that quick commerce for the next 700+ Indian cities has to be built differently. Customers should not have to navigate complicated coupons, wallets or discount constructs to buy everyday essentials. They should get the right local assortment, fresh produce, simple ordering and fair pricing every day. BazaarNow is being built around these existing habits, not against them.”

Abhishek Mohan, Managing Director, Peak XV said, “The BazaarNow team brings rare operating depth across ecommerce and quick commerce, and is approaching the category with clarity and discipline. They are not simply replicating metro-first models across India. They are building a commerce experience that is local, simple, efficient and deeply relevant to how millions of Indian households already buy.”

Founded by Priyanshu Jain, Arjun Harish and Tarithmay Mandal, BazaarNow is a quick commerce startup focused on meeting the daily shopping needs of middle-class families in smaller cities across India. The platform aims to provide fast and convenient delivery of everyday products.

The founding team has strong experience in areas such as business growth, operations, product development, supply chain management, pricing, and category management. Before starting BazaarNow, the founders worked at leading companies like Zepto, Myntra, and Swiggy.

Over the next six to twelve months, BazaarNow plans to expand into more nearby towns and regional markets. The company also aims to offer a wider range of grocery and everyday essential products improve its supply chain network, and further enhance its shopping experience by supporting local languages and catering to customers' buying habits.

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