Protouch, a beauty appliance brand, has raised $2 million in a pre-Series A funding round led by GVFL, giving the company a valuation of $10 million.
The round also saw participation from Ennission India Capital and Anicut Capital.
The new funds will be used to expand Protouch’s product range, enhance R&D and innovation and grow its presence across online and offline retail channels. The company also plans to launch new haircare and skincare products and set up its own manufacturing unit in the coming years.
Mihir Joshi, Managing Director of GVFL, said, “Protouch is addressing a clear and growing opportunity in India’s beauty-tech segment. The brand combines product innovation, design, and consumer insight to bring professional-grade results into homes. We believe Protouch is well-positioned to become a category leader as the demand for high-quality, technology-enabled beauty solutions continues to rise.”
Tanisha Lakhani, Founder of Protouch, said, “Consumers are seeking smarter, faster, and more effective beauty solutions. At Protouch, we are committed to simplifying beauty through innovation and functionality. This investment from GVFL and other partners will help us accelerate our mission to make professional-quality beauty devices accessible to every household.”
Protouch was founded in 2022 by Tanisha Lakhani and operates in the beauty and personal care appliance space. The company focuses on providing advanced yet affordable solutions for haircare, skincare, and grooming.
The brand’s goal is to bring salon-quality results to customers at home through smart, tech-driven beauty devices.
Protouch positions itself between low-cost mass products and high-end global brands, offering unique innovations like India’s first automatic hair multi-styler using Coanda Airflow Technology. It has also developed the country’s first clinically tested LED-based beauty devices for skin and hair.
The brand’s product line includes a dual-sided trimmer with a ceramic edge, and all its devices are specially designed for Indian hair, skin, and climate conditions to ensure durability and top performance.
Protouch has served more than 2 lakh customers across India and expanded its presence to the Middle East. The company has achieved 15x revenue growth in just 30 months while remaining profitable. It now plans to expand its product range and aims to become a leading household beauty appliance brand in the next three to five years.
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