Preventive paincare startup Betterhood has raised INR 5 crore in a seed funding round led by Kairon Capital.
The round also included investments from several angel investors, such as Yogesh Kabra from XYXX, Rishubh Satiya from Plix, Rohit Chawla and Sifat Khurana from Innovist, and sports scientist and performance coach Shayamal Vallabhjee.
The startup will use the funding to improve its products, hire more team members, and grow its sales through offline stores as well as online platforms like e-commerce and quick-commerce.
“Most consumers in India still respond to pain only after it has become persistent enough to affect everyday life. We believe the real opportunity lies in shifting that behaviour earlier — towards prevention, posture correction, recovery and long-term musculoskeletal care,” founder Vikram Kadam said.
“Musculoskeletal issues today are lifestyle-rooted — shaped by how modern Indians work, commute, move, and rest. This is why Betterhood’s products are designed with the modern user at the centre,” said Zade.
Deepankur Malhotra, founder and managing partner, Kairon Capital, said, “Betterhood is addressing a large and highly underserved consumer need at the intersection of health, wellness, and lifestyle. What stood out to us was the founders’ clarity of thought, strong early execution, and the opportunity to build a differentiated, education-led brand in preventive pain care.”
Founded in 2024 by Kadam and Neha Zade, Betterhood is a preventive paincare startup that makes products to help people manage pain and improve musculoskeletal health. Its products include posture support, orthotic support, knee and wrist supports, and other pain-relief solutions.
Since its launch, the startup has already served more than 60,000 customers.
In the coming months, Betterhood plans to increase its offline presence by partnering with physiotherapy clinics, running communities, and wellness stores.
The company also offers tools on its website that help users understand the causes of pain in areas like the neck, back, shoulders, and knees. It has a posture analysis tool and has also created a certification program for physiotherapists.
Read More- OPPO and Google Partner to Bring AI-Powered Stylus Features to Find N6 Foldable
