Bluworks, an HR-tech startup from Egypt that helps companies manage their frontline workers digitally, has raised $1 million in seed funding.
The company plans to use this money to grow faster in Egypt and expand its services to other countries in the Middle East and North Africa (MENA).
The funding round was led by Enza Capital, A15, and Beltone Venture Capital. Acasia Ventures and several strategic angel investors also took part.
This comes after Bluworks raised another $1 million in a pre-seed round in April 2024, led by Khawarizmi Ventures along with Camel Ventures, Acasia Ventures, and other angel investors. That earlier funding helped the company automate its workforce management platform.
The company said it will use the new funding to grow its presence in Egypt, reach more small and medium businesses, form strategic partnerships, and expand into the MENA region. It also said the next stage of its growth will focus on improving its product and platform by adding advanced analytics and AI to better manage frontline workers.
Founded in 2022 by Hussein Wahdan, Farah Osman, and Nour Ahmadein, Bluworks aims to digitize the entire work process for frontline workers. This group is often left out by traditional HR systems, which mainly focus on office employees with formal salaries.
Wahdan said the company is addressing long-standing gaps in how frontline workers who handle essential operational tasks, including informal workers and shift-based employees, are scheduled, tracked, and paid. He said the platform has seen adoption among logistics, retail, food and beverages, and manufacturing businesses.
“This investment marks a pivotal step for Bluworks,” said Wahdan, CEO. “We’ve proven the strength of our model in Egypt, and now we’re ready to scale faster — both by deepening our presence locally and by exploring regional opportunities.”
Wahdan said the company earns revenue through subscription-based Software-as-a-Service (SaaS) plans, along with a monthly fee for each employee managed on the platform. The per-employee fee ranges from $1 to $1.6 per user per month, depending on the company’s size and plan.. He added that it considers Fawry HR, Mawared HR, and Excel as its competitors.
“Our mission remains unchanged: to give companies the tools to manage their workforce more efficiently while creating better outcomes for employees,” Wahdan said.
Abdelrahman Hassan, Principal at Enza Capital, described frontline labour as the “backbone of African economies” that has long been underserved by technology. He said digitising this segment represents a major opportunity to unlock productivity and drive financial inclusion across Egypt and MENA.
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