BOM BOM, a Singapore-based pet nutrition company, has raised S$3.5 million (US$2.72 million) in a Pre-Series A funding round led by Blueprint Ventures, a consumer-focused venture capital firm.
BOM BOM said in a statement on Monday that the funding will be used to automate production, advance BOM BOM’s nutrigenomic research capabilities, and further enhance its precision nutrition platform — powered by thousands of pet health profiles and artificial intelligence (AI) to deliver personalized meals.
OM BOM creates personalized meal plans for pets by considering factors like breed, age, weight, activity level, health conditions, and allergies. These plans follow NRC standards and adapt over time as a pet’s needs change—something traditional pet food brands can’t offer.
The company will roll out these initiatives in Singapore and South Korea as part of its expansion across Asia.
“Our technology shapes the future of pet nutrition and enables pet owners to make better food choices,” said Jason Wang, BOM BOM’s Chief Executive Officer and Founder.
“We’re not just making ultra-fresh, standardized meals. Our algorithms and automated production system enable us to craft and deliver truly customized diets at scale,
“This level of precision nutrition powered by data, engineering, and food science doesn’t exist in conventional pet food,” he added.
Huiting Koh, Founding Managing Partner at Blueprint Ventures, said BOM BOM is perfectly positioned to capture the growing consumer shift toward personalized pet nutrition.
“BOM BOM has proven that feeding your pets the right protein with the right macro and micro nutrients designed for their breed, life stage, health conditions and allergies, can significantly reduce a lot of the common health issues pet owners typically take their pets to the vet for, reducing vet bills while boosting longevity and quality of life,” she added.
BOM BOM’s shareholders include influential industry leaders such as the President of LVMH Korea, the Principal of L Catterton Korea, and Orion’s Bridge Capital, reflecting the company’s strong strategic backing, said the statement.
BOM BOM, founded in 2017 in Singapore, is a leader in pet nutrition technology. It serves a growing customer base in Singapore and Korea through its direct-to-consumer (DTC) model.
The company provides on-demand, algorithm-based meals that meet NRC nutrition standards. These customized meals remove the need for supplements and have helped thousands of pets overcome long-term health problems.
Blueprint Ventures, which led the funding round, is a Singapore-based venture capital firm that invests in early-stage consumer brands and technology businesses across Southeast Asia. Its portfolio includes companies in healthy food and drinks, beauty and skincare, wellness, and personal growth, supporting founders to build the next generation of market-leading consumer companies.
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