Bria, a platform for visual generative AI that uses 100% licensed data, has raised $40 million in Series B funding, bringing its total funding to $65 million.
The funding round was led by Red Dot Capital, with participation from Maor Investment, Entrée Capital, GFT Ventures, Intel Capital, and In-Venture. The money will help Bria grow its AI platform, allowing businesses to use the technology safely to create on-brand content. Bria will also expand its patented attribution engine to work with music, video, and text, in addition to images.
A major concern with AI today is its lack of respect for intellectual property (IP) and licensing rules. With this investment, Bria aims to change that by creating a new system where businesses can use licensed content from media companies for commercial AI creations, with proper compliance built in.
It’s Visual Generative AI platform helps businesses create consistent, controlled, and on-brand content that matches their style. It also supports e-commerce, protects brand identity, and makes content editing and adjustments easy.
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Dr. Yair Adato, Bria Founder and CEO said, “Since its inception, Bria’s mission has been to bridge the accountability gap between organizations and Gen AI through transparency, accessibility, and control, While our patented attribution technology has instilled trust in AI systems, facilitating responsible, controlled access to coveted IP content will change the game. Enterprises can use our source code and API platform to integrate visual generative AI inside their products and access previously untouchable premium branded content. By broadening our attribution offering to all types of content, including music, video, and text, we are helping to usher in a truly sustainable creative economy.”
It’s Generative AI models are trained only on licensed data, with built-in safeguards to help businesses avoid risks and make the most of endless content creation. Bria has a patented attribution engine that ensures data owners are fairly paid based on how their content influences the AI’s output.
Bria works with over 30 data partners, including Getty Images, Envato, Alamy, Freepik, and Depositphotos. Their business model, inspired by Spotify, ensures there are no copyright or privacy issues and follows AI regulations.
Bria’s platform gives developers full flexibility, offering visual models, source code, and APIs for fine-tuning. It works with AWS SageMaker, Azure AI, and other platforms, and provides plug-ins for tools like Photoshop and Figma. Developers keep ownership of their content, IP, and data wherever they create.
Danielle Ardon Baratz of Red Dot Capital said, “The potential of generative AI in the enterprise space—where efficiency and creativity drive ROI—is immense, Bria is redefining how enterprises create and personalize visual content at scale with its enterprise-grade platform, designed for control, predictability, and modularity. Bria is setting a new standard in AI-driven content generation. We are excited to support their journey as they help bring Gen AI to more organizations in a risk-free manner, how and where they want, while pioneering an innovative business model that keeps content creators compensated and incentivized”.
About BRIA
At BRIA, they offer a complete solution for Visual Generative AI designed for commercial use. Their tools address key challenges businesses face when using Visual Generative AI across different areas like Business, Product, and Technology.
