Chai Kings, a chai retail chain based in Chennai, raised $3 million (Rs 24 crore) in Series A funding from A.V. Thomas and Co. (AVT), a packaged tea company.
The funds will help Chai Kings expand, improve its product range, strengthen its supply chain, enhance customer engagement, and boost operational efficiency.
Jahabar Sadique, Co-Founder and CEO of Chai Kings said, “We are thrilled to welcome A.V. Thomas and Co. as our investor and partner in this journey. Their deep-rooted expertise in the tea industry aligns perfectly with our vision of serving premium chai experiences at an affordable cost across India, This funding will enable us to scale our operations, open new stores, innovate our offerings and bring our unique chai experience to an even larger audience across India.”
Chai Kings, founded in 2016, offers a wide variety of teas, from classic masala and ginger chai to unique options like saffron chai and Kashmiri Kahwa.
Their menu also includes black, herbal, and green teas, as well as iced teas, bubble tea, hot and cold chocolates, and milkshakes.
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With over 200 products in eight categories, priced between Rs 30 and Rs 400, Chai Kings has grown to 57 stores in Chennai, Hyderabad, and Coimbatore, becoming a well-established brand in South India.
Ajit Thomas, Executive Chairman of AVT said, “Chai Kings has built a strong brand and loyal customer base. We see tremendous potential in their growth trajectory and are excited to be a part of their journey,”
A.V. Thomas & Co., founded in 1935, is a tea manufacturer in South India, known for its AVT Premium and AVT Gold Cup brands with a strong presence in Kerala and Tamil Nadu.
About Chai Kings
Chai Kings offers a delicious range of chai in unique flavours, served in a clean and pleasant environment, all at reasonable prices. Every sip is made with natural ingredients from top tea plantations in Assam, Darjeeling, and Nilgiri.
