Converted, a company that uses AI to improve advertising in emerging markets, has bought Mitcha, one of Egypt’s top e-commerce platforms that supports local designers.
This deal is a big step for Converted to grow its digital commerce ecosystem and focus on advertising that leads to real sales. By bringing Mitcha’s network of designers and customers on board, Converted can create advertising tools that turn marketing spend into verified purchases.
As part of the deal, Mitcha’s founder and Shark Tank Egypt investor Hilda Louca will join Converted as Partner and Executive Director. She will lead strategic partnerships and help the company expand in Egypt and the wider region.
Mitcha’s integration will also help launch Converted Orders, a platform for highly targeted advertising campaigns aimed at generating actual purchases. This system combines advertising, payment processing, and order tracking, so campaigns can learn from real sales rather than just clicks.
Converted’s platform uses AI and data to connect advertising, payments, and order management. This helps merchants target customers better and get measurable results from their marketing. The company currently serves thousands of merchants in Egypt and Saudi Arabia.
By bringing Mitcha’s community of designers into its platform, Converted plans to create more opportunities for both merchants and designers and grow its AI-powered commerce system across the region.
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