Corbel, an AI-powered platform for industrial equipment makers, has raised $6.7 million in seed funding to modernize how complex machines are sold and financed.
The funding round was led by Ibex Investors, with participation from Joule Ventures, Restive Ventures, and Selah Ventures.
Corbel is entering a trillion-dollar industry that is expected to reach that size by 2030. The company is focusing on one of manufacturing’s biggest challenges: old-fashioned sales and quoting systems.
Even with modern production and automation, many sales teams still use static PDFs, manual data entry, and scattered spreadsheets to configure and sell complex industrial machines.
“Seventy percent of manufacturers are still inputting data manually,” said Le’ora Lichtenstein, Corbel’s co-founder and CEO. “We’re building the infrastructure that underpins how industrial equipment gets sold, AI-powered, data-driven, and designed to deliver personalized solutions at scale.”
Founded in 2022 by Lichtenstein and Dor Litay, Corbel will use the new funding to grow its engineering and sales teams, improve its AI technology, and expand its work with equipment manufacturers (OEMs) across North America.
“More than half of procurement leaders already see AI as transformational,” Lichtenstein said. “But to realize that potential, manufacturers need to connect their messy, unstructured data to real business workflows. That’s the gap Corbel is closing.”
Corbel’s platform takes product information, which is often spread across catalogs, pricing sheets, and emails, and turns it into an AI-powered system that helps with every step of the sales process.
The system works as a smart bridge between buyers and sellers, helping sales teams create quotes faster, match buyers with the right equipment, and handle complex financing without leaving their usual workflow.
Since launching six months ago, Corbel’s technology has already supported $60 million in quotes and $1.7 million in financing across 41 transactions.
Aaron Rinberg, a partner at Ibex Investors, described Corbel’s approach as “long overdue disruption” for an industry still dependent on legacy quoting tools. “By integrating seamlessly into existing workflows and embedding flexible installment payments Corbel is reinventing how both buyers and sales teams experience the quoting and purchasing process,” Rinberg said.
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