Crackle Technologies, a company based in Singapore that makes technology for data analysis and predictive modeling, raised USD1.7M.
We Founder Circle and AC Ventures led the round. The creators of Impetus Technologies, Sunicon Ventures, Global DeVC, and Misfits Capital were among the other investors. It is important to note that the owners of publishers such as Ludo King, Dainik Jagran, Amar Ujala, and others joined as investors.
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The company plans to use the money to create AI-based products that will help producers make the most money from adtech.
Crackle was started by Harsh Mittal, Shashank Dudeja, and Jaivir Singh Nagi. It offers unique technology that uses advanced data analytics and predictive models to help publishers make more money from ads, streamline workflows, and give users the best experiences possible.
Since its start in 2023, the company has grown, making money for publishers who have been hurt by lower revenue and the power of big tech platforms.
About Crackle
Crackle, they think that the people who create the material on the internet are what keep it diverse and rich. Their goal is to empower publishers to achieve their full financial potential and establish long-term profitable ventures.
