Denver, a well-known men’s fragrance and grooming brand, is making a big move into international cricket. The brand has become the Official Team Partner of the UAE Men’s Cricket Team for the Asia Cup 2025.
This partnership shows Denver’s growing presence around the world. It also reflects the brand’s support for values like success, resilience, and sportsmanship on one of cricket’s biggest stages.
The Asia Cup 2025 will be held in the United Arab Emirates this September in the T20I format. The tournament puts the home team in the spotlight and gives brands a chance to gain strong visibility across the region.
Speaking on the partnership, Saurabh Gupta, MD and CEO of Hamilton Sciences Group (Denver), said: “Denver is proud to be part of a cricket tournament on the international stage. This association marks our serious endeavor to perform on the world stage and reflects our philosophy of celebrating men who work hard to earn a respectable position in life. It is a true reflection of perseverance, dedication, and achievement. Through this partnership, we hope to add greater value on the global platform. We are genuinely excited and look forward to the tournament, while wishing the very best to all participating teams.”
This partnership also reflects Denver’s commitment to giving back. The brand believes that confidence, dignity, and opportunity can change lives.
During the tournament, Denver will work with trusted local partners in the Middle East and India to support community initiatives. These include encouraging youth to play sports, promoting grooming with dignity, and sharing inspiring stories that build self-belief beyond cricket.
This move helps Denver stay ahead by putting the brand where sport, culture, and business meet, attracting attention across the GCC and India. By supporting an international team playing at home, Denver can connect with fans in many markets.
Welcoming Denver to the team, Subhan Ahmad, Chief Operating Officer, ECB said: “We are thrilled to welcome Denver as our Official Team Partner. The brand’s reputation for excellence and its gentlemanly spirit aligns with our team’s pursuit of glory at the Asia Cup 2025. Together, we hope to create memorable moments for our fans and inspire the next generation of cricketers.”
In Dubai, Denver products are sold in major supermarkets and retail chains like Nesto, Grand, Safari, Mark & Save, K.M. Trading, Al Madina, and Pasons, as well as in local chemists and grocery stores. The brand is also preparing to sell online through Amazon and Noon, making it easier for customers to purchase via e-commerce and quick-delivery platforms.
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