Procter & Gamble (P&G) Philippines, part of the global company Procter & Gamble, has teamed up with the Department of Trade and Industry (DTI) and QBO Innovation, the country’s leading group that helps startups.
Together, they are working to expand the vGROW Program so that more startups all over the Philippines can join and benefit from it.
P&G said in a statement on Tuesday that the vGROW Program is the firm’s open innovation platform that collaborates with startups to address challenges in the areas of supply chain management, retail execution, and digital commerce.
After a successful launch last year, P&G has made its 2025 vGROW Program even bigger by working closely with the DTI to reach more startups.
From April to June 2025, over 60 startups answered the call to join the program.
This year’s program focuses on six main challenge areas that are important to P&G’s business, such as supply chain, retail and sales, marketing events (activations), and digital systems.
“At P&G, we believe that innovation is the lifeblood of our company. With the vGROW Program, in partnership with the DTI, we are excited to empower Filipino startups to transform their innovative ideas into value-adding solutions for business.
“We are excited to explore innovative solutions that will enable P&G and our brands to serve better Filipino consumers, our stakeholders, and society,” said Agraj Sharma, President and General Manager of P&G Philippines.
Shivangi Jain, Senior Director and P&G Asia Pacific Head of Purchases, added, The firm looks forward to collaborating with innovative Filipino startups to address real business challenges and create opportunities with P&G Philippines, our business partners, and P&G regionally.
At the event, a group of selected startups presented their scalable solutions to top P&G leaders from the Philippines and the Asia Pacific region.
These startups were carefully chosen by QBO Innovation based on their ability to solve specific business problems and how ready they are to be used in real business operations.
“P&G’s vGROW Program isn’t just a platform. It allows startups to bring a new way of thinking to solve real business issues,
“P&G has led the way in shepherding startups into the corporate arena,” said Rene “Butch” Meily, President of IdeaSpace Foundation and QBO Innovation.
P&G’s commitment to innovation reflects broader industry goals, as highlighted by government initiatives, said the statement.
“This is a manifestation of the Innovative Startup Act at work—enterprise leadership, startup agility, and policy alignment driving an inclusive and resilient economy,” said Engr. Karl Lyndon B. Pacolor, OIC – Assistant Director, DTI-Bureau of Policy Research and Innovation.
“We commend P&G for its initiative to open its doors to startup enterprises,
“This is a significant step towards achieving the policy’s goal of linking startup entrepreneurs with meaningful value chains catalyzing expansion and growth and fostering innovation and entrepreneurship in the country,” he added.
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