Top E-Commerce Startups in Hong Kong

This is a comprehensive guide to the e-commerce platforms most widely used by new startups and those already operating to be able to sell their products in the Hong Kong market.

E-commerce is a huge part of Hong Kong’s economy. If you are an entrepreneur planning on starting an e-commerce business in the online retail industry of Hong Kong, consider taking a look at some of these popular e-commerce platforms in Hong Kong. These online shopping platforms are among the top e-commerce platforms in Hong Kong.

E-commerce startups in Hong Kong include AfterShip, SleekFlow, Shopline, Easyship, and FreeD Group. Out of these, 25 startups are funded, with 11 having secured Series A+ funding.

Over the past 10 years, an average of 3 new companies have been launched annually. Notably, several of these startups have been founded by alumni of Bocconi University, Carnegie Mellon University, and Columbia Business School.

Best E-Commerce Startups in Hong Kong in 2025

Here is the list of the Best E-Commerce Startups in Hong Kong in 2025

AfterShip

Aftership is a platform offering web-based tracking solutions for eCommerce businesses. The platform provides automation tools to help companies with sales, marketing, order management, and shipment tracking. It monitors the current order status with a smart dashboard with filters like shipments by dates, statuses, couriers, and destination. The platform provides apps and extensions for Shopify, Bigcommerce, eBay, and Magento. The company offers solutions on the subscription-based policy.

SleekFlow

Omnichannel conversational AI suite for customer engagement. The platform allows users to create personalized customer journeys across messaging channels, including WhatsApp, Instagram, live chat, and more. It helps in managing communication workflows and customer conversations. It provides tools for marketing and sales to support teams to generate leads, convert sales, engage customers, and streamline business operations by leveraging its conversational AI capabilities for automating routine tasks, optimizing customer interactions, and delivering support.

Shopline

Shopline is a DIY e-commerce platform designed to create online stores in Asia. It offers support in native languages, integrates regional payment methods, and ensures that the entire shopping experience is mobile-friendly. Every store is optimized to be responsive, providing a consistent user experience across all devices. Backed by investors like Dave McClure of 500 Startups and Sven Ernst, Shopline has helped launch over 15,000 shops.

Easyship

Easyship is a provider of shipping solutions for eCommerce sellers. It allows eCommerce merchants and marketplaces to integrate shipping gateways into their shopping carts. The users can also import the orders manually into the system and compare & choose the shipping partner. Once the shipping labels and other documents are attached, the package will be picked up from the customer’s doorstep. The solution can be integrated with Amazon, Shopify, eBay, Etsy, and Lazada. The company claims to have more than 1000+ sellers, including Alzando, Racing the Planet, and Kix-Files.

Tmall

Tmall was born in 2008 (after Alibaba had established Taobao), and this online shopping platform was created for house sellers with a broader collection and fancier products. Growing steadily over the years, it has become the biggest online retailer after Taobao.

One feature distinguishing Tmall from Taobao is that many foreign and high-end brands can be found on their online shopping platform. It is primarily perfect for B2C and B2B, while at Taobao’s e-shopping mall, one is more likely to find C2C sellers.

Taobao

If you’re looking to sell your products directly to customers, Taobao is a great e-commerce platform to consider. Taobao has gained popularity due to its consumer-to-consumer (C2C) model, which allows small businesses and individuals to set up online stores and sell their products. The platform’s user base tends to be more price-sensitive than TMall and JD, which are known for offering low to medium-end products.

Unlike TMall and JD, Taobao doesn’t require large deposits to open a store, making it easier for smaller businesses to enter the market with minimal financial risk. The registration process is simple, making it accessible for companies of all sizes to start selling on Taobao.

Consultant

Hong Kong’s e-commerce scene is booming, and many innovative startups are leading. Companies like AfterShip are making waves by offering shipment tracking solutions, while Shopline provides e-commerce platforms that help businesses build their online stores. Easyship is another standout, offering tailored logistics and shipping support for online retailers, and WATI is changing the game in customer engagement through WhatsApp communication tools.

These startups are revolutionizing the retail experience by harnessing technology to streamline processes and enhance customer interactions. Consulting firms such as OISter and Trace Labs are crucial in guiding these companies, helping them tackle challenges and refine their strategies. The rapid growth of e-commerce in Hong Kong is a testament to a dynamic market driven by consumer demand and technological innovation.

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