Top E-commerce startups in the United Arab Emirates

The United Arab Emirates has several successful e-commerce startups that are changing online shopping. Noon is a big company selling many products across the Middle East. BasharaCare is a top site for high-quality skincare. Seafood Souq uses technology to improve seafood buying, tracking, and funding. MyAlice helps businesses talk to customers and sell more through different channels. These startups use tech and ease to grow and serve customers’ varied needs in the region.

Here is the list of top 10 e-commerce startups in the UAE

Fastlane

Fastlane is a comprehensive management consulting firm dedicated to supporting China-based and international businesses in areas such as brand development business infrastructure, and sales enhancement within the European and North American markets. We provide an exceptional all-in-one solution, leveraging our expertise in go-to-market strategies, traditional and digital marketing, public relations, logistics, e-commerce, sales, and platform development. Additionally, we are among the pioneering Shopify® Plus partners in China. Our clientele includes companies of various sizes, and we offer customized solutions that vary from fundamental consulting services to complete 360° turnkey operations.

Noon

Noon, a leading eCommerce platform in the Middle East, was founded in 2016 by Mohamed Alabbar, chairman of Emaar Properties, and the Public Investment Fund of Saudi Arabia. With an initial investment of $1 billion, Noon quickly became one of the UAE’s fastest-growing e-commerce companies. Serving customers across the UAE, Saudi Arabia, and Egypt, noon.com is a B2C online marketplace. Its largest warehouse is based in Riyadh, Saudi Arabia, and the platform offers a wide range of products, including fashion, electronics, beauty, home goods, and baby products.

BasharaCare

BasharaCare is a well-known online shopping site in Dubai, started in 2012 by Jad Haidamous. It focuses on beauty and skincare for men and women in the Middle East, offering products from over 100 reliable brands. The site makes finding, comparing, and buying skincare items easy. Dermatologists and experts check all products to ensure they are safe and high-quality. The site offers content in both English and Arabic, reaching a broad audience across the GCC, including the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.

BasharaCare.com provides free delivery on orders over 100 AED in the UAE, 100 SAR in Saudi Arabia (via Aramex, with delivery within 1-3 days), 20 KWD in Kuwait, 200 QAR in Qatar, 20 BHD in Bahrain, and 20 OMR in Oman.

eyewa

Founded by ex-Bain consultants and ex-Rocket Internet MDs, Eyewa is a young and fast-growing start-up based out of Dubai. We aim to make eyewear accessible and affordable for everyone in the Middle East and North Africa.

Building on successful eyewear e-commerce models in Europe, Asia, and the US, our goal is to revolutionize the eyewear industry in the MENA region by leveraging best-in-class technology to offer the most convenient online experience and disruptive retail store concepts.

Seafood Souq

Seafood Souq is a global tech company providing the seafood industry with a comprehensive digital ecosystem for trading, tracing, and financing seafood products. Operating in over 35 markets worldwide, Seafood Souq also offers SFS Trace, a GDST-compliant technology designed to help producers, distributors, and retailers meet regulatory transparency standards in their seafood supply chains. This platform also provides fisheries and seafood producers a valuable marketing opportunity to share their stories.

MyAlice

MyAlice is an all-in-one conversational commerce platform designed for D2C businesses. Our platform helps boost sales, cut support costs, and enhance customer experience through a multi-channel helpdesk and automation system.

Just like the bird in our logo, MyAlice represents freedom. Once set up and customized, Your Alice brings all your customer conversations from different channels into one place. It automates most interactions with AI-driven, human-like conversations and centralizes, collects, and analyzes valuable data to help you make smarter, faster decisions.

Petmera

Animal and pet industry super application. Whether you are a pet owner, veterinarian, organization, or business associated with the industry, this platform will cater to all your requirements. It offers a wide array of features, including healthcare services, events, attractions, non-governmental organizations, a marketplace, e-commerce options, community engagement, hotel and flight bookings, and tools for managing enterprises and farms and monitoring health or market trends within the industry.

3-Shepherd Tech Limited

The world is moving fast from physical stores to online shopping. As Blockbuster faded away, 90% of buying and selling will soon happen online. But this change brings a big problem: fraud.

We have an easy fix. Coming from banking, we’ve borrowed an idea from how banks work. They use things like Letters of Credit (LCs) to ensure businesses get paid when goods are delivered. It works great, but it’s mostly just for business-to-business deals.

Consultant

In 2025, the United Arab Emirates has a growing e-commerce startup scene with leading companies like Mumzworld, Ounass, and Eyewa. These businesses focus on fashion, beauty, and electronics, meeting the needs of more online shoppers. Advanced logistics and a startup-friendly investment environment support the UAE’s e-commerce growth. Consulting firms are also helping companies succeed by providing advice on digital strategies, customer engagement, and technology. These elements set the UAE’s e-commerce market up for continued success and new ideas.

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