Traveltech company EaseMyTrip has announced the appointment of Manmeet Ahluwalia as its new Chief Marketing Officer (CMO).
In this role, Ahluwalia will head the company’s marketing strategy, working on fresh ideas, improving customer engagement, and strengthening the brand both in India and internationally.
Ahluwalia has over 20 years of global marketing experience and has worked with major travel brands like Expedia, Thomas Cook, Yatra, and the Singapore Tourism Board. He has created popular campaigns such as Daddy of Travel, What a Pleasant Surprise, and Travel Like a Champion, which promoted Expedia’s partnership with the UEFA Champions League.
His expertise includes performance marketing, content strategy, and MarTech integration across regions like APAC, EMEA, and NORAM.
Manmeet Ahluwalia said, “My mandate at EaseMyTrip is clear—elevate the brand while reinforcing our commitment to customer-first innovation and seamless travel experiences. This vision directly aligns with my belief that marketing must forge meaningful connections. I am focused on leading the team to solidify our market position, explore impactful avenues for engagement, and deliver strategic growth that resonates deeply with travellers across India and beyond.”
With Ahluwalia taking charge of marketing, EaseMyTrip aims to strengthen its brand and launch more technology-driven campaigns.
The company also wants to build stronger connections with travellers and provide consistent, memorable experiences every time they interact with the platform.
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