Qatar-based food and beverage tech startup Sufra AI has received a US$100,000 early-stage investment from Snoonu. This is the first investment made through Snoonu’s Startup Factory program.
Sufra AI was founded by graduates of Carnegie Mellon University in Qatar. It helps customers view personalised menus using QR codes.
The platform also gives users food recommendations, makes ordering easier, and allows payments through the system. It also helps restaurants understand customer behaviour in real time.
Through its Startup Factory program, Snoonu is not only investing money but also supporting startups with guidance, business experience, and access to market opportunities.
This program supports Qatar National Vision 2030 and will be set up in the new Snoonu Technology Park, which is planned as a center for innovation and startups.
It aims to help new businesses grow and develop in one dedicated space.
With this step, Snoonu is joining other regional tech companies that are investing back into the startup ecosystem and helping build the next generation of companies.
Hamad Al Hajri, Founder and CEO of Snoonu, said that the initiative represents a direct investment in ambitious ideas and local founders, emphasizing the company’s commitment to supporting innovation within the region.
Founded in 2025 by Ekaterina Demenkova and Jemal Velihanova, Sufra AI is a food-tech startup based in Qatar that uses AI to make dining simple and more personalized. Customers can scan a QR code to view customized menus get food recommendations, place orders, and make payments in one platform.
It also helps restaurants understand customer behavior in real time, enabling them to improve their service and menu. Overall, Sufra AI makes the food ordering experience faster, smarter and more convenient for both customers and restaurants.
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