Fincart Raises $2.8 Million Seed Funding to Expand AI E-Commerce Platform

The funding round was co-led by Launch Africa and Antler MENAP, with support from Yango Ventures, Five35 Ventures, Bluestream Capital, Hi2 Global, Kalahari Venture Labs, and several other regional investors.

This latest investment comes after Fincart's earlier pre-seed funding round, which was led by Plus VC with participation from Orbit Ventures, Plug and Play, and other regional investors.

The new funding will help Fincart continue developing its AI-powered platform and expand its services for e-commerce merchants across the region.

"Everything we build starts with sitting down with merchants and understanding where they're losing time, money, or customers. Most are juggling five or six disconnected tools just to run their business shipping, payments, customer engagement none of which talk to each other. We built Fincart to replace all of that with a single control panel where merchants can sell more, deliver faster, and manage their customers, without the friction of stitching tools together," said Nihal Ali, COO and co-founder of Fincart.

"E-commerce in Egypt and across MEA doesn't grow because of any one company, it grows because merchants, courier companies, and the platforms connecting them all get better together. With our strategy focused on strengthening the e-commerce ecosystem, this investment will enable us to deepen our partnerships, enhance our AI-powered platform, expand our infrastructure, and accelerate our growth across Africa and the Middle East. We remain committed to building the tools merchants need to sell more efficiently and serve their customers better,” Mostafa added.

"Egypt's e-commerce market is one of Africa's most compelling infrastructure opportunities: high-volume, CoD-dominant, and deeply underserved at the SME level. Co-founders Mostafa and Nihal, veterans of Careem, Glovo, Vodafone, and Delivery Hero, have built something merchants genuinely cannot operate without. The organic, referral-driven growth tells you everything about product-market fit, and we're excited to support Fincart's expansion across Egypt and into new African markets as co-lead investors in this round," said Lina Kacyem, Investment Manager at Launch Africa.

"We back people first, and Mustafa, Nihal, and their team are why we invested: they've lived this problem from every side and built with rare speed and discipline. We also hold a fundamental belief in Egypt, its talent, and its role as a launchpad for commerce infrastructure across the Middle East and Africa, and we're proud to co-lead this round as Fincart scales into new markets," said Romain Assunção, Managing Partner, Antler MENAP.

Founded in 2023 by Mostafa Masry and Nihal Ali, Fincart offers an AI-powered platform that helps e-commerce businesses manage their daily operations from one place.

Using a single dashboard, merchants can handle shipping, communicate with customers, and access cash advances. The platform also connects with more than 40 courier companies across Africa, making deliveries easier and more efficient.

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