Finfinity, a digital lending platform, has raised $2.4 million (around INR 22.50 crore) in its seed funding round. The investment was led by the Mankind Pharma Promoter’s Family Office.
Other investors in the round include Vi-John Group, Sanjay Singhvi, Bavadekar Reddy, and Malani Ventures Pvt. Ltd. (Sanjay Shah Family Office). Several others, including company employees, also participated.
“We are building more than a marketplace. We are creating an ecosystem where technology simplifies borrowing, improves outcomes for users, and enables lenders to connect with the right customers more efficiently,” said Pradeep Chauhan, Founder, Finfinity.
Mohit Jain, Co-founder, Finfinity, said, “This investment brings not just capital, but deep strategic insight, strong industry networks, and long-term conviction in our vision. Our investors’ experience across financial services and consumer businesses will help us accelerate growth, strengthen partnerships, and build a more robust and scalable platform.”
Vijay Kadam, Co-founder, Finfinity, added, “We are not just improving access to credit. We are redefining how it is experienced. By combining deep technology, realtime integrations, and customer-first design, we aim to make borrowing faster, smarter, and more transparent for every Indian.”
Saaurabh R Pradhaan, Executive Director and COO, Finfinity, said, “Our focus is on unifying backend processes through agentic AI to create a seamless credit experience. This capital enables us to scale that capability with speed and precision.”
Gurmeet Chadha, Managing Partner and CIO at Complete Circle Wealth Solutions, said, ”Our investment in Finfinity is a Strategic step towards offering comprehensive financial solutions to end customers. Finfinity’s technology-led platform aligns well with our vision for the future of integrated, digital-first financial services. I am also pleased to join the board of Finfinity as a Nominee director.”
Finfinity, started in 2023 by Pradeep Chauhan, Mohit Jain, and Vijay Kadam, helps people compare loan options from different lenders. This makes it easier for users to find better interest rates and choose the right loan. At the same time, it helps lenders connect with more reliable customers.
Based in Mumbai, the startup focuses on making the borrowing process simple, clear, and personalized. It works closely with banks and NBFCs using advanced technology, which allows quick data sharing, better risk assessment, and faster loan approvals.
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