FirstClub Raises $55 Mn in Series B Round led by Peak XV Partners

The company plans to use the new funding to expand its services to more cities, strengthen its supply chain and technology, and enter new product categories such as beauty and personal care, home essentials, and pet care.

Ayyappan R, Founder of FirstClub, said, “When quick commerce was racing to deliver in 5 minutes and 10 minutes, we asked a harder question: is what's inside actually safe for your family? For our customers, quality comes first, especially when it comes to the food they give their families - not just speed. By banning over 200 harmful ingredients and lab-testing products before it reaches our shelves, we're building a standard of trust that has never existed in Indian retail. This fundraise takes that commitment to millions of households who have always deserved better.”

GV Ravishankar, Managing Director at Peak XV Partners, said: “The first wave of Quick commerce was built for speed. FirstClub is building for trust. With an explosion of D2C brands, customers need a neutral platform that curates for quality. Firstclub’s rapid growth and very high customer retention shows the consumer love that they have been able to build on the back of transparency, quality, and product standards. We believe Ayyappan and the FirstClub team are shaping the next large shift in Indian commerce.”

Tanya Sen, Principal at Sofina, added: "We admire the delight, trust and loyalty FirstClub has inspired in its customers, especially while scaling at such a rapid pace. We look forward to supporting the team in bringing its differentiated proposition to consumers across India."

Founded in 2025 by Ayyappan R, FirstClub follows a quality-focused approach rather than competing on ultra-fast delivery like Blinkit, Zepto, and Swiggy Instamart. The company aims to provide customers with carefully selected, high-quality products.

The platform offers a variety of products, including food items, fresh fruits and vegetables, dairy products, bakery goods, FMCG products, and nutrition-related items. Its focus is on delivering quality products rather than just fast delivery.

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