FitFeast, a nutrition brand from Gurugram that focuses on high-protein products, has raised INR 5.5 crore (about $642,000) in seed funding.
The funding round was led by Inflection Point Ventures (IPV). Other well-known investors also joined in, including Raghav Singhal (Swasthum Wellness), Santosh Govindaraju.
FitFeast will use the new funding to grow its online presence through its website (D2C), online marketplaces, and quick commerce platforms. It also plans to hire more leaders and boost its marketing efforts.
The brand will also expand distribution in metro and tier-1 cities and plans to launch new high-protein products in the near future.
Founded in 2021 by Aditya Poddar, FitFeast is a nutrition-first brand offering high-protein, flavour-rich snacks like protein chips, Malai Kulfi protein shakes, dessert-inspired bars, and nut butters.
FitFeast mainly follows a direct-to-consumer (D2C) business model, where it sells products directly to customers.
It is also available on popular platforms like Zepto, Amazon, Flipkart, and more. The brand delivers to over 20,000 pin codes across India.
FitFeast became more popular after being featured on Shark Tank India Season 4. The brand says it has already sold over 10 million grams of protein.
Cricket stars Shane Watson and Axar Patel have now joined FitFeast as investors and brand ambassadors, helping to support and promote the brand.
FitFeast is growing fast, with monthly revenue now over ₹50 lakh and a 5x increase in just four months.
New and tasty product flavors, a strong online presence, and support from well-known brand ambassadors drive this rapid growth.
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