The retail tech and fintech solutions provider Fortis, based in Dubai and serving SMEs, announced the successful completion of its Series A capital round.
Opportunity Venture led the $20 million investment. With this funding, it has reached a major turning point in its development as it sets out to transform the fintech and retail tech sectors in the Middle East and North Africa.
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With ten years of experience, Fortis enables business owners to effortlessly handle both online and offline transactions, expedite orders, create customized loyalty programs, and run their operations profitably. With its recent entry into the UAE, it is dedicated to helping regional companies make money by facilitating the easy but effective connection between retailers and consumers.
“We are thrilled to have secured this significant investment, which will enable us to accelerate our growth and deliver even greater value to businesses in the MENA region,” says Alberto Caruso, Fortis Digital Solutions CEO and Founder. “We are committed to leveraging this funding to develop progressive solutions and provide unparalleled support to our clients as they navigate the rapidly evolving retail and fintech landscape.”
Fortis has outlined how it intends to use the money generated, including
Creation of Customer-Centric Services: it wants to improve the range of services it offers in order to draw in and keep users. To do this, it will prioritize UX/UI design while also concentrating on smooth connection with third-party platforms and services.
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Strategic Alliances: To enhance their current offerings with Fortis’ cutting-edge technologies, the company will establish strategic alliances with banks, payment processors, and business-to-business services.
Fortis has decided to give priority to the development of omnichannel capabilities in order to guarantee a smooth user experience across many touchpoints and increase customer satisfaction and engagement. Brand Building: In order to boost market awareness and develop a solid foothold in the fintech and retail tech industries, it will fund brand-building initiatives.
About Fortis
Fortis, small service and retail enterprises can manage orders, process payments both offline and online, create customized loyalty programs, and run their operations more efficiently. Fortis is a one-stop shop for POS and CRM.
