In 2025, the franchise business in Thailand is growing fast. There are more than 90,000 franchise stores, and the industry is growing about 18% each year. The most popular areas are food and drinks, health and wellness, education, and home services. New trends like online platforms, cloud kitchens, and eco-friendly brands are changing the market.
Thailand offers excellent opportunities for both local and foreign investors, supported by a growing middle class, tourism recovery and tech adoption. However, challenges like market saturation and regulatory complexity require careful planning.
Popular events like TFBO 2025 and Money Expo are helping connect investors with promising franchise brands.
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Thailand Franchise Opportunities
Thailand presents strong franchise opportunities in 2025, driven by its growing economy, expanding middle class, and increasing demand for convenience and quality. The food & beverage sector leads the way with fast-casual dining, bubble tea and healthy food concepts in high demand.
Health and wellness franchises, including fitness centers and beauty clinics, are also on the rise, along with education and tutoring services, especially in English and tech-related subjects.
The country’s digital-savvy population supports tech-enabled franchise models like cloud kitchens, app-based services, and e-commerce stores. Government support for SMEs, along with major events like Thailand Franchise & Business Opportunities (TFBO) 2025, offers a strong platform for local and international franchise brands to grow. With the right strategy and local partnerships. Thailand remains one of Southeast Asia’s most attractive and fast-growing franchise markets.
Best franchises in Thailand
1. Food & Beverage Franchises
7-Eleven – Thailand’s most widespread convenience store with over 13,000 outlets.
Cafe Amazon – Popular coffee franchise backed by PTT, Thailand’s national oil company.
KFC Thailand – Leading international fast-food chain with strong local demand.
Mister Donut – Affordable, high-traffic brand with nationwide presence.
The Pizza Company – Thailand-born pizza chain with dine-in and delivery options.
2. Health & Wellness Franchises
Jetts 24 Hour Fitness – Popular fitness franchise for urban professionals.
Let’s Relax Spa – Thai wellness spa brand expanding across Asia.
Smoothie Factory – Health-focused smoothie and juice bar brand.
3. Education & Training Franchises
Kumon Thailand – A well-known math and reading program for kids.
Eye Level – International education franchise with a growing presence.
British Council Thailand – Offers high-quality English language learning programs.
4. Service & Cleaning Franchises
Merry Maids – Professional home cleaning services.
WashCoin – Self-service laundry franchise with smart payment systems.
i-Klean – Industrial and commercial cleaning services.
5. Retail & Specialty Franchise
Miniso Thailand – Affordable lifestyle products, strong footfall in malls.
Watsons Thailand – Leading health & beauty retail franchise.
B2S – Book and stationery franchise operated by Central Group.
How to start a franchise in Thailand
Starting a franchise in Thailand involves several important steps. First, research the local market to choose a profitable industry, such as food and beverage, health and wellness, or education. Once you’ve identified a strong and reputable franchise brand, review the franchise agreement carefully to understand the fees, terms and support offered. You’ll need to register your business with Thailand’s Department of Business Development (DBD) and follow local laws and regulations especially if you’re a foreign investor. It’s often helpful to partner with a local advisor or legal expert to navigate the process smoothly.
After registration, secure a good location, hire and train staff and set up operations following the franchisor’s guidelines. Make sure to use digital marketing and delivery platforms to reach more customers. With the proper planning and execution starting a franchise in Thailand can be a successful and scalable business opportunity.
Conclusion
The franchise business in Thailand in 2025 offers exciting opportunities driven by a growing economy rising consumer demand and digital innovation. With strong sectors like food and beverage, health and wellness and education leading the way, both local and international investors can find profitable avenues to grow. Although challenges like competition and regulatory requirements exist, careful planning, market research and local partnerships can help overcome them. Overall, Thailand remains a vibrant and promising market for franchise businesses looking to expand in Southeast Asia.
FAQs
Why is Thailand a good market for franchises in 2025?
Thailand has a growing middle class, strong consumer demand, and a recovering tourism sector, making it an ideal market for franchise growth. Digital adoption and government support also boost the franchise ecosystem.
What are the most popular franchise sectors in Thailand?
The leading sectors are food and beverage, health and wellness, education, retail,and home services.
Can foreigners start a franchise business in Thailand?
Yes, but foreign investors need to follow local laws register their business correctly, and may benefit from partnering with a local advisor to navigate regulations.
