In 2025, the franchise business in Vietnam is growing rapidly, driven by a young population, rising middle-class income, and increasing demand for branded products and services. Key sectors like food and beverage, retail, education and health & wellness are booming, especially in major cities like Ho Chi Minh City and Hanoi.
With over 300 foreign franchise brands already operating in the country, Vietnam presents strong opportunities for both local entrepreneurs and international investors. However, success depends on understanding local regulations, adapting to Vietnamese consumer preferences and using digital platforms like Grab, Shopee and TikTok to reach and engage customers effectively.
Table of Contents
Food franchise in Vietnam
In 2025, the food franchise market in Vietnam is booming, driven by strong consumer demand, rapid urbanization and a growing middle class. Popular international brands like KFC, Jollibee, Mixue and Pizza Hut continue to expand their presence. At the same time, local café brands such as Highlands Coffee and Phúc Long are leading the way in Vietnam’s thriving coffee culture.
Fast food, bubble tea and Vietnamese-style quick meals are in high demand, creating significant opportunities for both local and foreign investors. Digital platforms like GrabFood and Shop Food are crucial for customer reach making strong online visibility and delivery capabilities essential for success. With increasing demand in both big cities and smaller towns, food franchises in Vietnam offer strong growth potential and scalable business models.
Franchise Opportunities in VietnamÂ
Vietnam is a fast-growing country with many chances for people who want to start a franchise business. Popular areas to invest in include food and drink, shops, education, and health services. Big brands like KFC, Jollibee, and Highlands Coffee are already very popular here.
Many Vietnamese people, especially young people, like trying new products and services. Using online delivery apps like GrabFood helps franchises reach more customers. With the right plan and support, starting a franchise in Vietnam can be a great way to build a successful business.
conclusion
In conclusion, the franchise business Vietnam in 2025 presents exciting opportunities for both local and international investors. With a young population, a growing middle class and increasing urbanization, demand for popular franchise sectors like food and beverage, retail, education, and health & wellness continues to rise.
Success in this market depends on understanding local consumer preferences, adapting to cultural tastes and complying with regulations.
Using digital platforms for marketing and delivery is also important. Overall, Vietnam’s franchise industry is set for strong growth and offers a promising path for scalable and profitable business ventures.
FAQs
Is franchising legal in Vietnam for foreign investors?
Yes, franchising is legal. Foreign franchisors must register with the Ministry of Industry and Trade (MOIT) and meet local legal requirements before operating in Vietnam.
What are the most popular franchise sectors in Vietnam?
The top sectors include food & beverage, retail, education, health & wellness, and convenience stores.
Do I need a local partner to open a franchise in Vietnam?
While it’s not legally required, many foreign investors choose to work with local partners to better navigate the market, regulations, and cultural preferences.
