Groyyo, Asia’s foremost platform for cross-border manufacturing and supply chain facilitation in the fashion and lifestyle industries, is fortifying its leadership with significant appointments.
Smita Verma Kansal, a former SVP and founding member of Geniemode, has been named Chief Business Officer by the firm in Abu Dhabi. She joins with a plethora of knowledge from her positions at Brands and Sourcing Leaders Association (BSL) and Geniemode. Additionally, Alessandro Bertini was recently appointed Vice President-Commercial by the company. His experience in business development with brands, strategy, and assortment will be crucial to the company’s growth and expansion.
Read also – [Funding News] Meridian Raises $4 Mn in Seed Funding
Subin Mitra, Co-founder & CEO, Groyyo, said, “The opportunity to bring technology to millions of SME Manufacturers across Asia has always been core to our vision. Having grown our gross margins to 15% in FY24, we are very excited to strengthen our leadership team with the appointment of Smita and Alex in key roles. Their vast experience in building scale in manufacturing and sourcing solutions across Asia adds a well poised growth path towards our mission to enable SME Manufacturers to take their business global.”
Under their direction, Groyyo hopes to change its approaches to business expansion, keep innovating, and develop market-leading platform solutions in order to realize its goal of digitizing over 20 million SME Manufacturers in Asia and empowering them to expand their operations internationally.
Read also – [Funding News] M2P Fintech Raises $100 Mn Funding
Smita Verma Kansal, CBO, Groyyo, added, “It is my pleasure to come onboard a dynamic and young company like Groyyo, where we are striving to add value to the textile manufacturing supply chain with technology. I believe my experiences have taught me a lot about this fast growing industry and the minute details that impacts small businesses significantly, that we at Groyyo aim to offer support on.”
With 26 years of expertise, Smita Verma Kansal offers strategic and operational leadership in a variety of demanding scenarios. She has the strong sourcing, negotiating, and management abilities needed to establish profitable commercial operations in Bangladesh and India for the UK, Europe, and US markets. Smita is a graduate of the esteemed NMIMS and IIM Kashipur. She has worked in a variety of capacities at Pepkor Global Sourcing, Li & Fung, Triburg, and PDS.
Read also – Paywatch Partners with Media Prima Berhad to Enhance Employee Financial Wellness
About Groyyo
Groyyo is the first manufacturer-first automation platform in the world, uniting millions of MSMEs in the manufacturing sector on a single platform to support their expansion. Using an order management software, Groyyo was founded in July 2021 by Subin Mitra and Pratik Tiwari with the goal of bringing technology to Gurgaon’s neglected small-scale companies. Through the optimization of their manufacturing potential through August 2024, the business has enabled over 500 manufacturers in over 10 countries and across 175+ product categories.
