Happynest is a social-commerce website and home and living community established in Vietnam. Touchstone Partners is leading a $720,000 seed round in the company.
The two said in a statement that this investment will assist it in expanding their product offerings and community.
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Additionally, it will enable the company to extend its community, add more users, and continue to develop cutting-edge technologies to strengthen ties within the housing and interior design industries.
“The Happynest model is built around its platform and loyal community. In our vision, the traffic, engagement and audience insights about online behavior will give us the ability to develop commercial solutions directly to consumers, Because of the nature of the Happynest community, products can be seamlessly integrated into the platform without having to resort to aggressive sales tactics,” said Minh Cao, Chief Executive Officer and Co-founder of Happynest.
It is a one-stop shop where users can look through ideas for their homes, network with other homeowners to exchange tips and insights, locate and work with qualified architects, interior designers, and builders, and buy the best appliances, furnishings, and décor. The platform strives to simplify and increase convenience of house maintenance.
With 500,000–1,000,000 active monthly users and over 10,000 articles and 300,000 images of user-generated material centred around house ideas, the portal boasts the largest home and living community.
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The community groups offered by The Happynest provide a forum for conversation about designing, building, and maintaining homes by bringing together professionals from the industry and prospective and existing homeowners.
Happynest is able to collaborate with well-known Vietnamese companies like LG, Panasonic, Bosch, Vinh Tuong Saint Gobain, Nippon Paint, and Toto because of its captivating community and content. Happynest offers sales and marketing solutions that align the brand with its target customer segment inside the Happynest community.
“There has been significant growth in the online furniture shopping market in Vietnam, fueled by the rapid expansion of internet penetration, increasing comfort with digital transactions, and the rise of a middle class with greater disposable income,” said Nam Le, Principal of Touchstone Partners.
About Happynest
Happynest serves as a one-stop shop where users can look through various home décor ideas, network with other homeowners to exchange tips and insights, locate and hire qualified architects, interior designers, and builders, and buy the best appliances, furnishings, and decorations for their homes.
