Let’s begin:
This is the story of an unstoppable man who played many roles before launching his current startup, HeroGo. His entrepreneurial journey started with HeroGo when he noticed an issue, and instead of ignoring it, he worked on a solution.
An entrepreneur spirit never wants to sit quit and a curious spirit always tries to do something big and innovative, and the same happened with this man. His problem-solving behavior led him on the path to success.
About Daniel F. Solomon:
Meet an inspiring serial entrepreneur, Daniel F. Solomon, the CEO and founder of HeroGo. Originally from Nigeria, now, he has been living in Dubai for nearly a decade. His journey took him into the corporate world. Furthermore, his keen entrepreneurial spirit identified a significant problem. Driven to find a solution, he ventured into business to tackle the issue.
Today, Daniel is addressing a challenge through his startup, HeroGo, with a mission to tackle environmental and societal challenges. Before founding HeroGo, he was the CEO and founder of EROE, a digital agency that served nearly 4,500 companies, including Toyota, Lexus, PWC, and more. Additionally, he also played roles at Publicis Sapient.
With an MBA from the University of Liverpool and a Bachelor’s degree in Information Technology from Middlesex University, His innate curiosity and entrepreneurial mindset have always pushed him to seek out new opportunities, learn from them, and make a difference.
Inspiration behind HeroGo:
During his journey, Daniel had arrived at a stage where he could have easily lived a comfortable life. However, his entrepreneurial spirit wouldn’t allow him to sit quietly. He realized that he wanted to pursue something great and more impactful. But, he wasn’t sure what kind of business could truly make a positive difference. While Daniel was grappling with the decision of what type of business to pursue, he continually questioned himself, seeking a venture that could be more impactful and meaningful.
While in Dubai, Daniel observed a significant issue: a large portion of food, amounting to 33% daily, was being discarded simply for not meeting the “perfect” standards of grocery stores. This alarming observation led him to realize that food waste represents both an inequality and an environmental challenge. 1 million tonnes in UAE wasted each year because it looks an “odd” shape, size or colour, and there is excess supply that gets thrown away. In 2020, around 14% of food produced was wasted between harvest and retail, while approximately 720 million people were suffering from hunger globally. His entrepreneurial spirit ultimately guided him to address this issue of food waste.
He realized this deep concerning. Understanding the seriousness of the problem, he saw an opportunity through his entrepreneurial mindset and determined to find a solution. He believed that addressing this issue could have a significant impact on both people and the environment. He recognized the need to apply his technology expertise to address the problem of food waste and loss. This realization prompted him to create HeroGo as a technological solution.
HeroGo solution:
HeroGo is the UAE’s first grocery delivery service dedicated to reducing food waste. With the goal of empowering local farmers and wholesalers to provide their excess food to companies and customers at a discounted price, HeroGo was launched by Daniel in 2020.
HeroGo is a platform designed to reduce food waste by automating discount processes and collaborating with local farmers and wholesalers. The platform focuses on redirecting food otherwise that would be wasted; preventing it from ending up in landfills and reclaiming the resources used in its production.
The best part of his story is that instead of ignoring the issue, he saw an opportunity here. His strong will power led him to HeroGo, which recently secured funding from AngelSpark.
Daniel’s curiosity and passion are leading him towards success.
