Indian premium haircare brand And Done (written as ‘&Done’) has raised INR 6.5 crore in a pre-seed funding round led by early-stage VC firm All In Capital.
The round also included investments from M.G. Investments and several angel investors.
The company plans to use the funds to expand its team, develop new products faster, and grow its presence in both salons and direct-to-consumer (D2C) channels across India.
“Haircare remains one of the toughest categories to crack in the beauty space as products are often rejected after a single use, unlike skincare where consumers show patience. However, &Done has understood this challenge deeply and built a brand around genuinely solving hair issues with highly effective formulations. As Indian consumers become increasingly aspirational and willing to pay a premium for products that work, we believe &Done is positioned to become a category-defining brand,” said Aditya Singh, Co-founder, All In Capital.
Saumya Yadav, Cofounder of &Done said, “We are on a mission to bring science-backed, professional haircare solutions specifically made for Indian hair. Salons in India still rely on imported professional brands but Indian hair type and weather is different and consumers expect results, not just promises. Hence, we believe it’s time for Indian hair to have its own high-performance, professional haircare brand.”
Founded in 2025 by engineers-turned-entrepreneurs Saumya Yadav and Atit Jain, &Done is building a unique professional haircare brand made especially for Indian hair types and local weather conditions.
Since its launch, &Done has partnered with 1,500 stylists across 300+ premium salons in major Indian cities.
The brand combines a salon-based distribution model with a direct-to-consumer (D2C) range of shampoos and conditioners, allowing customers to enjoy professional haircare at home.
&Done said its products are made using high-quality ingredients sourced from around the world and are tested to provide visible hair repair results.
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