InPrime Finserv, a tech-based NBFC focused on India’s growing middle class, has raised INR 50 crore (about $6.02 million) in a Series A1 funding round. The funding was led by Pravega Ventures, with support from existing investors Z47, InfoEdge Ventures, and Kettleborough VC.
The Bengaluru-based company had earlier raised $4.55 million from its existing investors.
In a press release, InPrime Finserv stated that the new funds will be used to expand into additional areas across the country.
Co-founded in 2021 by Sneh Thakur, Manish Raj, and Rajat Singh, InPrime Finserv focuses on serving India’s informal prime households—aspirational customers with stable incomes and a strong drive for upward mobility. This segment includes micro and nano entrepreneurs, self-employed professionals, small retailers, and those engaged in farming and allied agri sectors.
The founding team has strong experience in lending and financial services, with past leadership roles at Ujjivan Small Finance Bank. This helps them focus on real customer needs and find practical solutions to credit problems at the grassroots level.
“Our Prime customers — the emerging middle class driving India’s informal economy — bring relentless drive and determination that keeps local economies humming. Yet, when it’s time to fund their next leap, they are forced to stitch together loans, one painful step at a time.
We are fixing that. InPrime’s tech-first, self-service platform — reinforced by local field teams — lays the digital railroads these entrepreneurs deserve, delivering formal-economy-grade service and real control in one place. When they grow, India accelerates toward its $10-trillion ambition — and we’re proud to stand shoulder-to-shoulder with them,” said Rajat Singh, Co-founder and CEO, InPrime Finserv.
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“India’s emerging middle class is the engine of the country’s next economic chapter. InPrime is building where it truly matters. They’re expanding access and reimagining what a credit experience should look like for this segment. Their first-principle thinking, sharp customer insight, and disciplined execution make them exactly the kind of company we back at Pravega,” said a spokesperson from Pravega Ventures.
“Expanding credit access for the real economy is core to India’s path to becoming a developed nation. InPrime is applying first-principles and digital-first thinking for Bharat’s small businesses, upgrading the approach with their aspirations.” said Avnish Bajaj, Founder and Investor, Z47.
“The founding team of Rajat, Sneh, and Manish have an enviable track record of executional excellence in serving this customer set with deep empathy and are building a generational institution in financial services. We are delighted to double down on our partnership.”
In the next 12 months, the company plans to grow its presence to about 50 locations across Karnataka, Uttar Pradesh, Rajasthan, and Haryana.
Since its inception, InPrime claims to have helped over 7,500 households by providing nearly INR 100 crore in loans to the emerging middle class. The company also plans to look for co-lending partners to expand and strengthen its funding sources.
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