Grahill Wellness, the company behind the healthy snack brand Khari Foods, has raised INR 3 crore in seed funding. Meri Punji led the investment round.
The money raised will be used smartly to grow the business. It will go into research, creating new products, and hiring more people for the team.
Khari Foods also plans to use the funds to boost its marketing and improve how its products are distributed, helping the brand grow faster and reach more customers in big cities (Tier 1) and smaller towns (Tier 2) across India.
“From day one, our focus has been on building a brand that delivers nutritious, flavourful snacks made for Indian tastes without cutting corners,” said Yash, Co-Founder and CEO of Khari Foods. “Over the past three years, we’ve grown sustainably and stayed profitable while bootstrapped. This Rs 3 crore fundraising marks a pivotal moment for us, enabling faster growth, stronger distribution, and the launch of exciting new products crafted for the modern Indian consumer.”
Khari Foods stands out by creating unique snack recipes, offering new types of snacks, and fully controlling how its products are made and delivered. They also have a modern manufacturing unit in Haryana.
The brand focuses on using clean, healthy ingredients, which appeals to health-conscious people aged 20 to 40 living in cities and small towns.
Khari Foods has been running on its own money and making a profit since 2022. Now, with the new funding, the company plans to grow faster in big cities (Tier 1) and smaller towns (Tier 2). The money will help them improve research, launch new types of snacks, hire more team members, and reach more customers through online and retail stores.
Khari Foods is growing fast and expects its yearly revenue to go up by 208% in the financial year 2025. It’s quickly becoming a top brand for healthier snacks among people living in cities and small towns in India.
Commenting on the investment, the spokesperson from Meri Punji said, “We’re excited to back a brand that has proven its potential through strong fundamentals and consistent growth.Their clear vision consumer-first approach and product innovation make them well-positioned to lead the next wave of healthy snacking in India.”
The funding will help Khari Foods improve its research and development, create new snacks that match what customers want, and grow its team.
It will also be used to make more people aware of the brand through online and retail marketing. With these steps, Khari Foods wants to strengthen its position as a leading healthy snack brand.
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