Apparel Group, a major retail company, partnered with Koton, Turkey’s top fashion brand.
This agreement supports Apparel Group’s retail and online sales expansion plan. With 2,200 outlets in 14 countries, Apparel Group will manage it’s retail operations in Kuwait, Oman, and Qatar, as well as the UAE, Saudi Arabia, and Bahrain.
The preliminary agreement is concluded, and the partnership should be finalized by year’s end. Koton’s 440 storefronts and online sales in over 70 countries will expand with this strategic cooperation.
Read also- Taiwan-Based Taishin Bank has Partnered OneDegree Global
It has 19 UAE, Saudi, and Bahrain stores. The Apparel Group collaboration hopes to penetrate Kuwait, Oman, and Qatar to boost store efficiency and sales. New store openings are planned to boost it’s footprint in the region.
Read also- Japan-Based Sompo Care has Partnered with NSDC International
This strategic alliance combines Koton and Apparel Group’s capabilities and shows their dedication to excellent fashion and service in the Middle East. They can boost revenue, improve customer service, and establish their leadership in the region’s competitive retail industry.
Neeraj Teckchandani, CEO of Apparel Group commented “We are thrilled to announce our partnership with Koton in the Middle East. Combining Apparel Group’s deep regional knowledge, business development expertise, and extensive operational and logistics network with Koton’s exceptional brand reputation and unique customer offerings, we are embarking on a promising journey. Together, we are laying a robust foundation for our global growth strategy.”
About Koton
KOTON transforms its business conduct, system infrastructure, competencies, leadership model, organizational structure, and culture to achieve its global goals, while its operational model evolves to meet strategic priorities.
About Apparel Group
Apparel Group will break new retail ground to become the top global retailer. The company has grown rapidly in 26 years by introducing global brands like Nine West, Tommy Hilfiger, ALDO, Charles & Keith, Jamie’s Italian, and Tim Hortons.
