Krafton, a Korean game company, wants to strengthen its partnership with Nvidia as it grows in AI and gaming.
CEO Kim Chang-han recently visited Nvidia’s headquarters in California to meet with Nvidia CEO Jensen Huang. They discussed how to build on their current partnership, which began with co-playable character (CPC) technology announced at CES 2025.
The two leaders talked about using advanced AI to improve games and exploring new areas like robotics, including humanoid robots powered by AI.
Krafton CEO Kim Chang-han said he’s excited about the company’s work with Nvidia on AI technology, which helped launch inZOI — a life simulation game now in early access.
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Unlike regular game characters that follow set scripts, in ZOI has AI-powered characters that respond to situations in real time using Nvidia’s on-device AI. This makes the game feel more natural and immersive.
Krafton plans to bring this AI character technology to more games, including its popular title PUBG: Battlegrounds, to enhance the player experience and strengthen its position in the gaming world.
About Krafton
Krafton is a group of creative studios focused on innovation and delivering new entertainment experiences. Nvidia, known for inventing the GPU in 1999, has played a key role in advancing gaming, graphics, and AI, and is now helping shape the metaverse.
