Littlebox, a fast fashion brand focused on Gen Z, has raised INR 17.5 crore (about $2 million) in seed funding. The round was co-led by Huddle Ventures and Prath Ventures, with support from several angel investors.
Co-founder and CEO Rimjhim Deka said the funding will help improve the company’s technology and expand its team.
As per official filings, Huddle Ventures invested around INR 7.49 crore, while Prath Ventures put in about INR 7.99 crore through its Eternal Emerging Enterprises Fund I.
Littlebox was started in 2022 by husband-wife team Partha Kakati and Rimjhim Deka. It’s a direct-to-consumer (D2C) fast fashion brand that sells trendy clothes through its website and mobile app.
What makes Littlebox different is its real-time retail model. The Guwahati-based company keeps a short 15-day inventory cycle and launches new styles every 25 days. This helps avoid extra stock.
Littlebox uses technology to track what people are viewing on its website to predict which new designs will be popular. Unlike traditional brands that release seasonal collections, Littlebox adds new styles every two weeks.
The company manages its manufacturing and warehouse in Delhi NCR and has around 100 employees. It says it has been profitable since the beginning and has doubled its growth every year for the last three years.
So far, Littlebox has delivered around 1.2 million orders and gets about 1 lakh visitors on its website daily.
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