Lucidya, the top AI-powered customer experience platform in the MENA region, has raised $30 million in its Series B funding round—the largest AI investment ever in the area.
The funding was led by Impact46, the Saudi venture capital firm known for backing successful IPOs like Jahez and Rasan. New investors in this round include Aramco’s investment arm Wa’ed Ventures, government-supported Takamol Ventures, and SparkLabs. Previous investors Rua Growth Fund and ARG also joined again, showing strong belief in Lucidya’s future.
Saudi Arabia’s Minister of Communications and Information Technology, H.E. Eng. Abdullah Alswaha congratulated the team during his visit to Lucidya’s headquarters in Riyadh.
Lucidya was founded in 2016 and has been supported by venture capital investors since 2019. It is one of the first AI companies in the MENA region. Today, Lucidya operates in 11 countries and works with clients in telecom, banking, hospitality, healthcare, and government. These clients together serve over 75 million people and have a combined market value of more than $250 billion.
Lucidya’s CEO and founder, Abdullah Asiri, said, “We believed in AI back in 2016, long before it became a popular topic. That early belief is now paying off as we become the go-to AI partner for customer experience in the region.”
Lucidya’s platform is built around a special Arabic-language AI engine with over 92% accuracy—a top result in the industry. This technology helps businesses better understand and engage with their customers using automation and smart insights. Lucidya is now focusing on the fast-growing CRM and customer experience software market in MENA, which is expected to reach $9 billion by 2030.
Commenting on the milestone, Asiri shared, “We chose Impact46 to lead this round because they are one of the most proven VCs, with two IPOs in their portfolio. They are the perfect partner to scale Lucidya to a global AI force.”
“Lucidya is exactly the kind of company we look to back—founders solving real regional challenges with defensible tech and bold ambition,” said Impact46 Partner, Basmah Alsinaidi. “Their mastery of Arabic-first AI and traction with top-tier enterprises mark them as a future category leader.”
With this investment, Lucidya will scale its AI Agent offering, positioning itself as a digital workforce platform for customer-facing roles; automating and personalising engagement across support, marketing, sales, and CX while cutting costs and ensuring compliance like PDPL.
Asiri highlighted the expansion’s impact: “By expanding into AI Agents, we’re tapping into the region’s labour economy, turning workforce costs into scalable, compliant AI capacity.”
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