Lusha, the sales intelligence platform has acquired Israeli Behavioral Intelligence Platform, Novacy in undisclosed amount. The acquisition will enable Lusha to provide users tools for improving sales conversations and closing deals more successfully, going beyond lead generation and customer discovery at the outset of the sales process.
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Based on extensive psychological study and the most recent developments in data science, Novacy’s behavioral analysis helps revenue teams comprehend the motivations of their prospects without them having to speak.Every sales interaction is examined by Novacy’s Coach AI, which then gives each team member tailored advice, suggestions, and even compliments on their sales achievements.
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Novacy recognizes every speaker and records every word, producing an extensive transcription that is simple to examine, browse, and distribute.To give your company’s collaborators the fastest handover experience possible, Novacy’s technology automatically summarizes the whole meeting along with the subtopics that were covered.
Yoni Tserruya, CEO and co-founder of Lusha, said: “We are acquiring innovative technology along with a team of experienced entrepreneurs who will join our company to expand the business intelligence services we provide to over one million users. Until today, the sales intelligence platform we developed gave marketing and sales professionals worldwide access to rich information about companies and decision-makers, helping them find more opportunities and increase sales volumes. Now, we can offer a service that directly impacts the sales process itself by providing recommendations to help close deals. This acquisition allows us to accelerate our ability to offer this technology to all of our customers, with the goal of providing them with a complete solution. We are making advanced sales optimization tools accessible to companies of all sizes, offering a solution that was previously expensive and primarily available to large enterprises.”
“We’ve always believed in the transformative potential of AI in sales-tech,” said Or Biderman, CEO of Novacy. “Our technology empowers closers to close more effectively by delivering precise, actionable insights that drive smarter decision-making. Partnering with Lusha allows us to extend these capabilities to a significantly wider audience, raising the bar for what sales intelligence can achieve.”
About Novacy
Novacy was founded by serial entrepreneur Uria Franko, CTO, alongside CEO Or Biderman and CPO Yair Giwnever. Novacy analyzes text, voice, and BODY LANGUAGE in virtual sales calls.Simply put, Novacy analyzes both what’s been said, and what’s been felt throughout the meeting, giving you the whole picture, allowing you and your team to read the Zoom like you read the room.
About Lusha
Founded in 2016, Lusha provides access to the most accurate and fully compliant global database of companies and decision-makers, powered by insights from over 1.5 million users. The more users engage with Lusha, the more personalized it becomes. The platform offers tailored, signal-based recommendations on who to connect with, when, and why—so they can engage with the right people at the right time. Lusha empowers over 280,000 go-to-market teams worldwide, including: Google, Snowflake, Palo Alto, deel, and Salesloft.
