Food and Beverage Service provider Meals in Minutes has secured US$1.5 million in seed round led by 500 Global with participation from an undisclosed private investor.
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The Meals in Minutes will utilize the funds to grow in Malaysia and Singapore and create a foothold in the UK. A part of the funds will be used for research and development in order to expand the company’s menu of food items and create a promotional strategy.
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“The funding will be focused on achieving key milestones such as successfully launching in the UK market, product development, and building a robust foundation for future growth across all markets,” said CFO Vin Vin Khu.
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“Meals In Minutes was founded with the vision of simplifying cooking for individuals leading busy lives, offering them the opportunity to enjoy high-quality, clean, and nutritious meals without the associated hassle and requisite culinary skills. Additionally, recognising the considerable advantages of this concept, we anticipated its positive impact on business and cafe owners who aspire to provide food services but lack the necessary equipment and resources to operate a fully equipped kitchen,” said CEO Brandon Lim.
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Khiara Mia, Co-Founder of Meals in Minutes, added: “Our advanced meal kits not only offer sustainable solutions to F&B businesses but also tackle environmental concerns like food wastage and excessive packaging. We’re also collaborating with CleanHub to prevent plastic pollution by collecting plastic waste for every product sold. Sustainability remains a pivotal factor in shaping our future business strategies.”
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About Meals in Minutes
Founded in 2020, Meals In Minutes was created to simplify cooking and shorten preparation times for hectic lifestyles with a brand new ready-to-cook concept that allows customers to cook gourmet meals at their convenience without any cooking skills or prep time.
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Meals In Minutes’s meals are frozen vacuum packed from fresh, contain no preservatives, additives or GMO, and are made using only the best all-natural ingredients. Meals In Minutes offers a range of proteins, bases and sides which are packed in separate components; allowing customers to mix & match to create a wide variety of meals.
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