Mithila Foods, an FMCG company focused on Bihar-based food products, has raised INR 1.5 crore in seed funding from AJVC, an investment firm started by Aviral Bhatnagar.
The company said it will use the funds to grow its distribution network, improve its supply chain, and launch new product categories inspired by Bihar’s food traditions.
Started in January 2025 by Shubham Sunderka, Ankit Kumar, and Anshu Kumar, Mithila Foods offers products like sattu, roasted chana, makhana, and katarni chuda for customers in Bihar as well as urban markets.
In less than five months, the startup claims to have grown quickly, crossing INR 3 crore in annualised revenue, launching more than 20 products, and serving over 25,000 customers across 4,000 pin codes.
The company says it started with a single warehouse in Dumka and has now expanded its reach across India, serving both migrant communities and urban customers.
Its products are available on e-commerce platforms like Amazon and Flipkart, as well as in offline retail stores in tier I and tier II cities.
AJVC usually invests INR 1.5 crore in startups in exchange for a 9% equity stake. So far, it has funded nine pre-seed startups in areas like AI, B2B, consumer brands, and consumer technology. Some of these startups are from regions such as Assam and Jharkhand.
In March, Aviral Bhatnagar’s A Junior VC (AJVC) raised its first INR 100 crore fund to support pre-seed stage startups in India.
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