MoEngage Acquires AI Startup Aampe to Boost Personalized Customer Engagement

This is MoEngage’s first-ever acquisition and marks an important step in the company’s efforts to expand its artificial intelligence capabilities and improve its technology offerings.

Through the acquisition, MoEngage will integrate Aampe’s reinforcement learning technology into its platform. This will help the company enhance its AI-powered customer engagement solutions, enabling businesses to deliver more personalized and effective customer experiences.

According to MoEngage, the deal will enable marketers and AI agents to work from a single platform, helping brands deliver highly personalised experiences to individual customers at scale. The financial details of the acquisition were not disclosed.

Raviteja Dodda, Co-founder and CEO, MoEngage, said, “Every marketer wants to show up at the right moment, with the right message, for every individual user. The challenge has never been ambition, it's been infrastructure.”

"Aampe has built something the rest of the market hasn't cracked: a system that continuously optimises content, timing, channel, and frequency together at an individual level. What impressed me equally was the team behind the technology. Paul, Schaun, Sami, and the entire Aampe team bring a rare combination of research depth and production rigor to one of the hardest problems in marketing. Together, we're building the future of agentic marketing, and we're thrilled to have them building it with us,” he added.

Aampe’s founders—Paul Meinshausen, Schaun Wheeler, and Sami Abboud—will join MoEngage and lead its AI-driven decision-making initiatives.

MoEngage also said that Aampe’s existing customers will continue to receive services without any disruption following the acquisition.

Paul Meinshausen, Co-founder and CEO, Aampe, said, “We built Aampe on one conviction: one agent per user, not one model per segment.”

“A per-user agent builds a persistent and continuously evolving understanding of each individual customer, their rhythm, their content preferences, and what actually moves them to act. And because it learns over meanings rather than specific messages, everything it knows carries forward to the next interaction; nothing starts from zero. MoEngage gives us the infrastructure, channel depth, and customer relationships to make that the default for every brand, not the exception,” he said.

Aampe’s technology gives each customer their own AI agent. These AI agents decide what message should be sent, when it should be sent, how often the customer should be contacted, and which communication channel should be used.

Marketers still control the content, business goals, and rules. However, the AI agent makes personalized decisions for each customer and continuously improves its performance by learning from past interactions and results.

According to MoEngage, traditional personalization can be challenging because companies must constantly create new customer groups, campaigns, and tests. Aampe’s technology makes this process easier by remembering what it has learned about each user and using that knowledge to deliver more relevant and effective personalized experiences.

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