Motherhood.com.my is a leading Malaysian e-commerce platform dedicated to serving the needs of parents and expecting mothers. Established in 2014 by entrepreneurs Kelvin Leow and Petrina Goh the platform operates under the umbrella of the Nuren Group and is headquartered in Kuala Lumpur, Malaysia.
Company Overview
- Name: Motherhood.com.my
- Parent Company: Nuren Group
- Founded: September 2013
- Founders: Petrina Goh and Kelvin Leow
- Headquarters: Kuala Lumpur, Malaysia
- Industry: E-commerce, Parenting, Digital Media
Founding and Leadership
Motherhood was founded in 2014 by Kelvin Leow and Petrina Goh. Kelvin Leow has a background in technology and entrepreneurship, having founded multiple companies, including Claritas CRM and Nuren Group. Petrina Goh, a former investment professional, co-founded Nuren Group and serves as its CEO.
Industry and Services
Operating within the e-commerce and digital media industry, Motherhood.com.my offers a comprehensive marketplace for maternity and baby products. The platform provides various items, including diapers, baby gear, feeding accessories, clothing, and educational toys. Additionally, it offers parenting guides, product reviews and a community forum to support parents throughout their journey.
Location and Reach
Based in Kuala Lumpur, Malaysia, Motherhood.com.my primarily serves the Malaysian market but has expanded its reach across Southeast Asia. Through its parent company, Nuren Group, the platform has established a presence in Singapore and Thailand, aiming to cater to a broader regional audience.
Platform Offerings
Motherhood.com.my provides a diverse array of products and services, including:
- Baby & Maternity Products: A wide selection of items for newborns, toddlers, and expecting mothers.
- Parenting Resources: Expert advice, breastfeeding guides, and parenting tips.
- Community Engagement: Forums and events connect parents and foster a supportive community.
- Digital Tools: The Motherhood SuperApp offers features like pregnancy trackers and personalized recommendations.
About the Company
Motherhood.com.my is part of the Nuren Group, a digital media company focusing on parenting, education and maternity wellness. Nuren Group operates several platforms, including Kelabmama.com, Ibuencer.com, and the Motherhood Parenting Superapp. These platforms have built a community of over 5 million users and 5,000 merchants across Malaysia, Singapore, and Thailand.
The platform is designed to be a one-stop solution for parents, offering products, valuable content, and community support. Features include expert articles, parenting tips and user-generated reviews to assist parents in making informed decisions.
Motherhood.com.my has also embraced technology to enhance user experience. Motherhood Parenting Superapp integrates various services, providing users with a seamless and personalized experience. The platform’s influencer network, Ibuencer.com, also connects brands with a vast community of mom influencers to promote products authentically.
Despite being unfunded, Motherhood.com.my has established itself as a significant player in the parenting e-commerce space in Malaysia. Its commitment to quality, community engagement, and technological innovation continues to drive its growth and influence in the region.
