MOVETIX, the global ticketing platform for events and concerts on the Malaysia-based AirAsia MOVE app, has announced a strategic partnership with Ticketmelon, one of the region’s premier ticketing and event technology platforms, to enhance ASEAN’s event booking experience.
According to a statement released by AirAsia MOVE on Thursday, this partnership will see Ticketmelon’s vast inventory of more than 300,000 tickets throughout the ASEAN region integrated into the AirAsia MOVE app, providing travelers and event attendees with a seamless experience to book flights, lodging, event tickets, and even airport transfers — all within a single, convenient app.
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This partnership, according to the statement, comes at a time when the tourism industry for live events is expanding at previously unheard-of rates. Sports tourism is expected to lead the way, valued at $564.7 billion, and nearly double to $1.33 trillion by 2032. Music tourism is expected to contribute an additional $13.8 billion, more than doubling its current valuation of $6.6 billion.
Tony Fernandes, Chief Executive Officer of Capital A and Executive Chairman of MOVE Digital said, “We want to make everyone’s dreams of attending any event or concert, wherever in ASEAN, into a reality, and make it as affordable as possible, AirAsia MOVE, our online travel agent (OTA) platform is not just about booking hotels and flights, but about giving you experiences that you have never dreamt of. We look forward to working closely with the Ticketmelon team…,”.
Hassan Choudhury, Chief Executive Officer of MOVETIX by AirAsia MOVE, commented that they are in very exciting times, especially driven by the region’s young, dynamic population and increasing disposable income who are part of a growing global fanbase who will spend to travel to iconic live events such as sports and concerts. With the integration of Ticketmelon’s event listings into AirAsia MOVE, travelers will have unprecedented access to a wide range of concerts, festivals, and events, making it more convenient than ever to plan their entire trip in one place, We look forward to working hand-in-hand with Ticketmelon and leverage each other’s strengths to bring the best of live events to the region,”.
Whether they are scheduling a vacation to see a major sporting event or planning a weekend escape to attend a music festival, he says users can expect a more comprehensive travel experience with this integration.
Panupong Tejapaibul, Chief Executive Officer of Ticketmelon said, “The future of travel and event booking in Southeast Asia has never looked brighter, they have witnessed tremendous growth in the events sector across the region, with Ticketmelon emerging as a key hub for music and entertainment events. This partnership with AirAsia MOVE marks another significant milestone for us, as two leading regional companies come together to elevate the experience of music and event tourism, The exponential growth potential of this industry is clear, and we’re excited to combine our strengths with AirAsia MOVE to offer an unparalleled experience for event-goers across ASEAN,”.
Travelers may enjoy a smooth, personalized experience at the best value in ASEAN and beyond with AirAsia MOVE, formerly known as airasia Superapp, an online travel agency+ (OTA+).
About MOVETIX
The ecosystem of AirAsia MOVE MOVETIX consists of OTA services like flight bookings from over 700 airlines, including budget airline AirAsia, and over 900,000 hotels worldwide. It also includes airport transfers, events and experiences, insurance, duty-free shopping, and more. These services are supported by integrated financial services provided by BigPay and an AirAsia Rewards loyalty program.
About Ticketmelon
An unique combination of state-of-the-art ticketing solutions, cashless payment methods, cutting-edge in-event digital elements, and live streaming services is provided by Ticketmelon, a ticketing and event technology firm.
