Enterprise technology startup Nitro Commerce has acquired Zodiac Labs AI, an AI startup based in Gurugram, to improve its analytics capabilities for the quick commerce industry. The acquisition happened shortly after Nitro Commerce raised new funding to grow its business and develop more products.
The exact value of the deal has not been revealed. According to founder Umair Mohammed, the acquisition supports the company’s plan to build better tools and solutions for brands operating in the fast-growing quick commerce market.
“Speed is the new currency of Indian commerce. While brands struggle with the cost of scaling, Zodiac by Nitro provides them with an AI copilot that makes exponential growth possible,” said Umair Mohammed, founder and chief executive of Nitro Commerce. “It has autonomous AI agents that do 90 percent of the heavy lifting, allowing brands to stay ahead in the quick commerce race.”
According to Nikhil Garg, Co-founder and CTO at Zodiac Labs AI, the complexity of quick commerce operations often overwhelms brand teams. “Inventory, ad spends, discounts and competitor pricing change every minute across hundreds of dark stores. Brands are dealing with thousands of SKUs across multiple warehouses, which leads to analysis paralysis,” he said. “By joining forces with Nitro Commerce, we can scale our agentic AI model to move beyond dashboards and deliver real outcomes.”
Founded by Nikhil Garg, Zodiac Labs AI provides AI-powered analytics tools that help brands track and improve their performance on quick commerce platforms. The company offers features such as real-time dashboards to monitor product performance (SKUs), a smart purchase order system to help businesses make better buying decisions, and tools that allow companies to manage and distribute their budgets across different quick commerce platforms.
The platform works with popular quick commerce services like Blinkit, Zepto, and Swiggy Instamart. It helps brands study sales trends and improve how their products perform on these fast-delivery platforms.
Founded in 2023, Nitro Commerce offers AI-powered marketing and customer engagement tools, mainly for direct-to-consumer (D2C) brands. Its technology helps businesses track marketing campaigns, manage customer data, and increase revenue using AI-based insights.
After acquiring Zodiac Labs AI, Nitro Commerce plans to expand its services beyond D2C brands and support companies in ecommerce, retail, and quick commerce. The integration will also add advanced agentic AI features that can not only analyze data but also suggest actions, such as adjusting advertising budgets or fixing purchase order issues in real time.
The founder of Zodiac Labs, Nikhil Garg, has joined Nitro Commerce as part of the deal. He said this partnership will help their AI technology move beyond just providing insights and start actively helping marketers make faster and better business decisions.
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