OFX has appointed Liz Lord as its new Chief Marketing Officer (CMO) as the company grows beyond international payments into a broader financial platform for businesses.
She is joining at a time when OFX is expanding its products and seeing higher demand from businesses that want better control over cross-border payments, spending, and cash flow.
Liz will lead the company’s global branding, customer growth, and overall go-to-market strategy.
Liz has more than 20 years of experience in digital payments and financial services marketing. She was previously the CMO of PayPal Australia, where she managed brand and business initiatives.
Most recently, she ran her own marketing consultancy, where she helped companies with growth strategies and customer engagement.
“We are thrilled to welcome Liz at a pivotal moment in our evolution,” said Josh Goines, Chief Growth Officer. “Her track record of building standout brands and delivering commercial results, especially in digital transformation and customer acquisition, will be invaluable. It’s the right leadership at the right time.”
Lord said the opportunity lies in helping businesses simplify the way they manage cross-border business payments and financial operations. “Many businesses still manage cross-border payments, cards and expenses in disconnected systems,” said Lord. “OFX has a clear opportunity to simplify that complexity. The combination of digital capability and human expertise is a genuine point of difference. My focus is to ensure customers understand the breadth of what OFX now offers and the practical value it delivers to finance teams.”
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