OneKiraana, a startup that helps small neighborhood stores in India create their own private-label products, has raised $1.6 million in a seed funding round.
The round was led by Ankur Capital, with participation from GreenTrunk Ventures, VCMint, and several angel investors.
The company plans to use the new funding to improve its technology platform and expand its manufacturing capabilities.
“We started OneKiraana with the belief that kiranas need foundational infrastructure to thrive in a world where consumer expectations around quality, packaging and delivery are rapidly changing”, said Bhavin Soni, Co-Founder and CEO, OneKiraana. ”The opportunity is clear: kiranas that upgrade their offerings with the right technology infrastructure – better products, efficient distribution and enabling intelligence layer – will capture the next wave of consumption and emerge as ‘bright stores’ in their neighborhoods. Today, we’re building the rails – product, mass customization and hyperlocal intelligence – enabling kiranas to build their own brand identity and get control over pricing, aligning our success with retailer success. Over the next 18 months, we will build the end-to-end operating system that lets every neighborhood store compete like a scaled retailer.”
Rema Subramanian, Managing Partner at Ankur Capital, added “At Ankur Capital, we look for opportunities where technological shifts create new opportunities at scale. We’re at a fascinating inflection point in the Indian grocery retail landscape, and OneKiraana is building the complete infrastructure layer that enables mass customization for kirana stores. Technology that enables better products customized to local needs, efficient distribution to pass value to store owners and last-mile delivery – these three rails working together create a compounding advantage that was earlier only available to larger organized retailers.”
OneKiraana is a technology platform that helps neighborhood kirana stores in India create their own private-label products. It also helps stores manage inventory using demand data and offer home delivery through third-party logistics partners.
The platform currently works with more than 900 kirana stores and supplies over 3 million private-label products. These products include around 1,500 SKUs across 25 different categories.
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