ONYA, a lab-grown diamond jewellery brand, has raised INR 5.5 crore in a pre-seed funding round led by Zeropearl VC.
The round also saw participation from several angel investors, including MyGate founders Vijay Arishetty, Abhishek Kumar, Shreyans Daga, and Rohit Jindal; UrbanVault founder Amal Mishra; and Alkendra Pratap Singh, Managing Director of Crescendo Industries Pvt. Ltd. and Director of KE Engineers Pvt. Ltd., among others.
The new capital will support ONYA’s plan to expand its offline retail presence across major Indian cities.
Himani Yadav, Founder of ONYA, said in a statement, “Being backed by Zeropearl VC at this stage — and by someone like Bipin, who brings a decade of deep consumer-brand investing experience, including in jewellery — adds immense value and clarity to our journey. The fact that ONYA fits naturally into Zeropearl VC’s Indiluxe thesis reinforces that we’re building in the right direction. This partnership gives us the confidence to take thoughtfully designed lab-grown diamonds to more homes across India.”
Bipin Shah, Founder and Managing Partner, Zeropearl VC, said in a statement, “At Zeropearl VC, we back founders who deeply understand the problem they’re solving — and Himani’s clarity stood out from day one. The ONYA team is already showing early signs of cracking an offline & Design first approach in premium lab-grown diamond space which strongly aligns with our Indiluxe thesis. Young India’s shift in how they view jewellery is undeniable, and ONYA is building right at that inflection point. Their design focus and customer obsession give us strong confidence — and we see this as a gateway to expanding into more premium, next-gen consumer categories over time.”
Founded in 2024 by Himani Yadav and Gaurav Choudhary, Bengaluru-based ONYA sells lab-grown diamond jewellery designed to be sustainable, high-quality, and accessible. The brand promotes “everyday elegance” through modern designs.
ONYA also offers customization options and a knowledge hub, positioning itself as a conscious luxury label focused on transparency and responsible craftsmanship.
ONYA aims to provide diamonds with higher brilliance at about 20% of the cost of natural diamonds, backed by a Lifetime Exchange and Buyback guarantee.
In just 11 months, ONYA says it has opened four profitable high-street stores in Bengaluru, reaching a monthly revenue run rate of Rs 2 crore. The brand plans to expand its product range, open more experience-focused stores, and strengthen its connection with India’s conscious luxury buyers.
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